Thinking of virtual reality as a tool to grow your business can help optimize operations, improve employee experience and stand out to customers. It’s a new technology that is currently having its moment.

What is virtual reality?

Virtual reality technology consists of immersing the user in a digital world generated by the computer. The senses cease to perceive the real world, immersing the user in an alternative environment. The software used to create virtual reality experiences is a video game engine that must be capable of generating realistic, high-resolution images.

The simulation made by virtual reality can refer to unreal scenes, creating a virtual world that only exists in the computer. It allows to capture the implicit will of the user in his natural movements projecting them in the supposed world that is being generated. In addition, it allows a complete immersion in a virtual world, totally disconnecting from the senses.

Benefits of integrating virtual reality into your company

The most successful business opportunities through virtual reality are those that grow from creativity and innovation. Opening the business mind to new ways of working is synonymous with success. Any company can create a useful experience, adapting reality and increasing its business, although there are sectors more susceptible to incorporate this technology into their business. It is a new step in their digital transformation. There are several benefits that can be integrated into a business thanks to virtual reality. Let’s review them below.

1. Reaching new customers

Virtual reality is not only an innovative technology but also a new medium of content and a distinct communication channel. This modern communication can reach new customers more directly, offering new opportunities for advertising and marketing. Companies can create immersive experiences that capture the attention of consumers, generating greater interest and brand loyalty. Additionally, virtual reality allows companies to present their products or services in an interactive and memorable way, differentiating themselves from the competition.

2. Expand communication possibilities

Virtual reality transcends geographical barriers, allowing communication with any part of the world. This technology optimizes both internal and external communication within a company, offering three-dimensional representations that can be much clearer and more effective than traditional ones. For example, instead of a conventional video conference, teams can meet in a shared virtual environment, where they can interact with 3D models of products, documents, and other work materials. This not only improves collaboration but also reduces the costs and time associated with business travel. You can read more here.

3. Improvement of brand recognition

Implementing virtual reality technology can make a brand more attractive and memorable to potential customers, providing a significant competitive advantage. Immersive experiences create a stronger emotional connection with the brand, which can increase customer recognition and loyalty. Companies can use virtual reality to offer virtual tours of their facilities, product demonstrations, and exclusive events, strengthening their brand image as innovative and cutting-edge.

4. Automation and efficiency

One of the greatest benefits of virtual reality is its ability to facilitate the automation of processes in both the industrial and digital sectors. In the industrial sector, for example, virtual reality can be used to design and simulate production lines before their implementation, identifying potential issues and optimizing the process. In the digital realm, virtual reality allows for the automation of repetitive tasks and the creation of virtual work environments that enhance productivity and efficiency. This represents a significant advancement for both sectors, as it reduces costs, improves accuracy, and increases the company’s responsiveness.

5. Promotion of innovation

Virtual reality allows companies to showcase their ideas and products in an innovative way, presenting designs in a distinctive and engaging format. Customers can evaluate and gain a more comprehensive perspective of the products and services that the company aims to offer. For example, a real estate company can provide virtual tours of properties for sale, enabling potential buyers to explore every corner of a house without physically visiting it. This not only saves time but can also expedite the decision-making process.

6. Presentation of product features

Through virtual reality applications, customers can see and experience a realistic representation of products. This is particularly useful for complex or expensive items, where detailed visualization can make a significant difference in the purchasing decision. For example, car manufacturers can offer customers the ability to customize and view their car in a virtual environment before making a purchase. This interactive experience not only improves customer satisfaction but can also increase sales.

7. Virtual assistance

Virtual reality enables remote assistance for employees or clients through cameras that stream live in 360 degrees. This means that clients and other interested parties can attend events from anywhere in the world. This tool is essential for organizing meetings, conferences, and events virtually, allowing the participation of the largest number of people possible without the limitations of physical location. Additionally, virtual assistance can enhance customer service by providing real-time support and immediate solutions to issues, thereby increasing customer satisfaction and loyalty.

Current state of Virtual Reality

Since the arrival of virtual reality technology, it has been demonstrated how processes have been simplified and improvements have been increased across all sectors. Currently, the digital sector is one of the most benefited. It allows for improving the user experience and refining sales processes. It is a growing tool, which represents an advantage for digital sector professionals to expand their strategies and achieve their goals.

When implemented in different areas, such as e-commerce, virtual reality can create augmented reality product catalogs that allow users to better understand the product. Also, the creation of 3D images combined with storytelling enables the development of impactful engagement strategies among many other applications.

The impact of Virtual Reality in companies

Virtual reality is being used in companies to empower a new generation of workers by offering training scenarios in safe and repeatable environments. It provides immersive experiences that simulate work tasks and situations so that employees can gain experience more effectively, efficiently, and at a lower cost. Studies show that training employees through virtual reality compared to traditional methods results in significantly higher retention rates and performance gains. You can read more here.