Interactive webAR experience for Ysabel Mora Lingerie

The challenge: Connecting with consumers and innovating at the point of sale without technological barriers

The international brand Ysabel Mora needed to showcase its new ‘Lingerie SS22’ collection in a distinctive and inspiring way. In a highly competitive market, the challenge lay in enhancing the customer experience both in physical retail outlets and via the B2B pre-sales channel, by bringing the brand’s values of comfort, diversity and personal style to an accessible digital environment.

To achieve this, it was essential to eliminate the friction typically associated with traditional augmented reality solutions. The company needed agile technology that was accessible directly from any smartphone and capable of integrating seamlessly into physical in-store advertising displays to capture shoppers’ attention and encourage interaction.

Ysabel Mora

An international brand with its roots in Valencia, specialising in the design, manufacture and distribution of underwear, lingerie, swimwear, hosiery and homewear.

Retail

The solution: An interactive WebAR experience just a QR code away

Marketing

We developed a platform based on WebAR (Web-based Augmented Reality) technology that digitised key items from the lingerie catalogue as interactive 3D models. By scanning a QR code featured on advertising posters in-store or on promotional materials, users could access the immersive experience of the SS22 collection directly in their phone’s browser, without having to download any external apps.

This tool served as an interactive, omnichannel marketing campaign for end customers and as a powerful sales support tool. Distributors and intermediaries were able to explore the three-dimensional designs and interact with the collection in real-world settings before the physical stock arrived at points of sale, positioning Ysabel Mora at the forefront of the retail sector.

Aplicación de realidad aumentada para la colección de lencería de Ysabel Mora

Displaying augmented reality content directly in the browser when scanning a QR code
3D scanning of the ‘Lingerie SS22’ collection to visualise materials and volumes
Direct link between physical advertising signage and the digital experience
Tailored use both to enhance the consumer’s shopping experience and for pre-sales activities with distributors

Key findings

The implementation of WebAR in the “Ysabel Mora With You. With Love” campaign transformed physical points of sale into interactive spaces offering high added value. The removal of technical barriers facilitated active audience participation, boosting brand recall and reinforcing the brand’s narrative of inclusivity and comfort through an innovative format.

Furthermore, the solution proved highly effective as a B2B sales channel for the distribution network, streamlining the SS22 season’s sales presentations. The partnership between fashion and immersive technology cemented Ysabel Mora’s position as a leading brand in digitalisation within the textile sector.