The challenge: To bring a luxury resort to guests entirely digitally and remotely
Santos Hotels LAS ARENAS Spa Resort
A highly luxurious and exclusive resort hotel situated in Valencia, part of the Hoteles Santos chain.
The solution: An interactive virtual platform featuring 360° technology and video calls
To address this challenge, at Innoarea we have developed an advanced interactive virtual platform as part of our Showroom XR solution. The various spaces within the complex were meticulously captured using a stereoscopic 360° camera, producing images of exceptional quality which were subsequently processed and stitched together for digital integration.
The resulting solution allows prospective guests to move freely around the rooms and gain a hyper-realistic view of the facilities. Furthermore, the platform incorporates advanced tools such as video calls and guided tours within the virtual environment between a host and guests, enhancing the hotel’s branding strategy and transforming the way its spaces are marketed.
Key areas of the resort captured in high-quality digital images
Time spent by users interacting with the brand
Uncertainty in the online booking process
- PC and VR headset compatibility (Meta Quest and Windows)
- 360° experience based on high-resolution stereoscopic images
- Integrated system for video calls and phone calls for guided support
- A tool designed to enhance the branding and customer acquisition strategy
Key findings
The launch of this interactive virtual tour has enabled Hoteles Santos Las Arenas Balneario Resort to stand out in a highly competitive market, offering a cutting-edge digital experience that reinforces its position as a benchmark for luxury and exclusivity. Users can immerse themselves in the hotel’s various settings, boosting their confidence and leading to a much more informed and straightforward booking decision.
Furthermore, the introduction of features such as autonomous navigation and guided video calls has transformed the resort’s sales channels. Virtual reality technology not only adds significant visual appeal to the brand, but also optimises communication with potential customers and agencies, turning the pre-visit experience into a decisive selling point.
