The challenge: To capture the humour and essence of British culture in an immersive format
Superbritánico
A creative brand specialising in stationery, fashion and gift items inspired by British culture, language and character, with a touch of humour.
Retail
The solution: An interactive augmented reality filter with pop-up icons
The process began with conceptualisation and the creation of sketches to bring the initial ideas to life in a digital environment. Based on these designs, the various elements were modelled in detail in 3D – such as David Bowie’s iconic lightning bolt and the Royal Guard’s distinctive hat – with careful attention paid to the aesthetics to reflect the visual identity of Superbritánico.
Advanced textures and materials were then applied to give the objects a realistic appearance before they were finally integrated into the digital platform. The lighting system was configured and the filter’s interactive logic was developed, enabling users to switch easily and intuitively between the different characters and enjoy a seamless, immersive experience.
Total impressions generated on Instagram
Screenshots taken by users
Shared times
- Inclusion of visual references to key figures in British music and pop culture
- Creating customised accessories, such as authentic accessories and signature looks
- Intuitive navigation logic that allows the user to switch between characters with a single tap
- Direct transfer of the visual aesthetic, colours and original sense of humour of Superbritánico to the digital environment
Key findings
The roll-out of the augmented reality filter had a highly positive impact on the brand’s digital strategy, exceeding initial expectations in terms of reach and engagement. By giving the audience the opportunity to personalise their image with distinctive elements of British pop culture, the experience encouraged the creation of user-generated content, boosting Superbritánico’s organic presence on social media platforms.
As well as strengthening the emotional bond with existing customers, the initiative served as a powerful tool for attracting a new audience with an affinity for British culture. The combination of technological innovation and creative dynamism cemented Superbritánico’s position as a cutting-edge brand in the use of interactive formats for digital marketing.
