Interactive digital experience for Nivea

The challenge: Connecting with customers through a memorable and personalised brand experience

To mark the launch of its patented ingredient Thiamidol®, Nivea organised the immersive Luminous630® Lab event in Madrid. The main business objective was to translate the complex scientific benefits of its anti-dark spot formula into an accessible, engaging and memorable experience for the media, influencers and end consumers.

To achieve this, the brand needed a dynamic tool capable of capturing the attention of visitors at the ‘Skin Test’ station, assessing their specific skin needs in real time and providing personalised guidance on their purchasing decisions. The main challenge was to connect with users on an emotional and educational level, ensuring that the technology reinforced Nivea’s credibility, trustworthiness and premium image.

Nivea

A leading global skincare brand with over a century of innovation in cosmetics.

Health

Quiz interactivo para la marca de cosméticos Nivea

The solution: An interactive quiz for personalised beauty recommendations

Events

Innoarea designed and developed an interactive application optimised for iPad tablets, seamlessly integrated into the narrative of the Luminous630® Lab event. The tool immerses the user in a visual questionnaire where they select their dermatological characteristics using intuitive text and images.

Using a customised logic system, the app processes the information gathered to instantly generate a personalised diagnosis for the Luminous630® range. The interface, faithful to Nivea’s visual identity, ensured a natural and engaging user experience that aligned the product’s scientific rigour with the digital interaction.

+45%

Increase in the time users spend interacting with the range

90%

Rate at which customers complete the recommendation form

+40%

Increased retention of the brand’s scientific message

Dynamic questionnaire with visual selection of images and text based on the user’s profile
Automatic generation of the ideal product from the Luminous630 range for every skin need
Interface fully adapted to Nivea’s style guide, colour scheme and typography
A user flow designed specifically for tablet screens, intuitive and seamless

Key findings

The introduction of this interactive quiz transformed the test station into one of the most engaging areas within the Luminous630® Lab. The combination of visual dynamism and personalised diagnosis not only captured the attention of the press and influencers, but also helped visitors to understand the benefits of the anti-blemish range straight away, boosting product consideration.

As well as enhancing the appeal of the campaign in Madrid, the solution demonstrated the effectiveness of integrating digital technology into the brand’s in-person events. Nivea succeeded in reinforcing its position as a leader in cosmetic innovation, offering tangible added value to its consumers.