Augmented Reality for the VIU graduation ceremony

The challenge: To bring the tradition of tossing graduation caps at VIU’s graduation ceremony into the digital age

To mark the graduation ceremony, the International University of Valencia (VIU) wanted to offer its students a special, interactive and contemporary way to celebrate and commemorate the completion of their university studies. The main challenge was to convey the emotional significance of such a long-standing tradition as the tossing of graduation caps into the digital realm.

Given the nature of a global and dispersed academic community, the institution needed an engaging solution that would encourage active participation. The aim was to provide recent graduates with a lasting memento that they could share straight away with family and friends via their social media accounts.

VIU Online University

An international online university offering innovative, student-centred education.

Education

Filtro de realidad aumentada para las graduaciones de viu

The solution: An exclusive augmented reality filter for Instagram

Marketing

At Innoarea, we designed and developed a bespoke augmented reality filter for Instagram that enabled students to recreate the iconic moment of throwing their graduation caps into the air. Using immersive technology accessible via their smartphones, users were able to capture their celebration with a dynamic effect personalised with the university’s branding.

The development harnessed the capabilities of the social media platform to ensure maximum usability and ease of sharing. The integration of interactive visual elements transformed a traditional milestone into shareable digital content, bringing the educational community together in a collective experience free from geographical barriers.

25k

Instagram impressions

15k

Screenshots taken

Content shared on social media

It allows students to capture their graduation moment in an interactive format
Native Instagram integration for sharing posts and stories directly with a single tap
It incorporates immersive technology to modernise a traditional academic ceremony
Available without any additional downloads on any smartphone

Key findings

The roll-out of the augmented reality filter exceeded VIU’s engagement targets, achieving over 20,000 impressions and thousands of shared posts. The initiative succeeded in turning the graduation ceremony into a viral event, boosting students’ sense of belonging and increasing the university’s visibility on digital channels.

The integration of Innoarea’s technology reinforced VIU’s position as an institution committed to technological innovation. The project not only added a unique touch to the ceremony, but also generated a very positive emotional response amongst the student body.