The challenge: To transform the trade fair experience without the traditional constraints of space and logistics
Porcelanosa
A leading multinational company in the ceramics sector, recognised worldwide for its values of innovation, quality and commitment to the community.
José Ballester
Head of New Technologies at Porcelanosa Group
Thanks to Innoarea, we have been able to showcase our PAR-KER product range in an innovative and experiential way using virtual reality. We have also stood out from other companies at trade fairs. We are very pleased with the results and with the service we received from Innoarea.
The solution: An immersive virtual reality showroom with real-time interaction
To meet these needs, at Innoarea we have designed and developed a bespoke virtual reality application specifically tailored to the PAR-KER range. We immerse the user in a realistic luxury home, utilising the room-scale tracking system to allow them to move freely through the various rooms of the virtual environment.
The key to its success lay in a completely innovative interface that made interacting with the products as simple as possible. Users were not only able to explore the spaces with incredibly realistic graphics and visual consistency, but could also change the finishes and materials used in a matter of seconds, offering a dynamic and surprising experience that seemed almost magical.
Reduction in transport and stand assembly costs
The PAR-KER collection, accessible interactively in real time
Increased user retention and engagement during the fair
- A faithful recreation of a luxury home with high-quality lighting and textures
- Instant material-change module that allows you to try out different options from the range
- Room-scale so that the user can walk, crouch and interact with the environment
- A portable, lightweight solution that eliminates the need to transport heavy ceramic materials to international trade fairs
Key findings
The project marked a milestone in Porcelanosa’s communication and sales strategy at industry events. The combination of virtual reality and interactivity eliminated the need to build large exhibition structures, drastically reducing the costs associated with trade fair logistics without compromising the impact or brand presence. The solution made it possible to showcase the full range of the PAR-KER collection at a single interactive point.
Furthermore, attendee satisfaction was outstanding thanks to the high level of realism in the scenes and the smooth operation of the system. Porcelanosa not only succeeded in generating greater interest amongst its target audience and improving engagement, but also consolidated its image as a company at the forefront of technology in the ceramics sector.
