The challenge: Translating the complexity of an architectural work into a simple social media filter
Ter
Architect, content creator and one of Spain’s leading influencers and cultural ambassadors.
Entertainment
@tercosmicqueen
YouTuber and science communicator
Seeing such a complex architectural design transformed into something that thousands of people can put on their heads via their mobile phones has been mind-blowing.
The solution: An augmented reality polyhedral crown that brings together design, fashion and technology
In collaboration with Ter, Innoarea developed a bespoke augmented reality filter for Instagram that virtually recreates the crown floating above the user’s head. To achieve this, we optimised the polygon load and programmed custom shaders that replicate the reflections and sheen of the original materials.
The result is an interactive filter that blends architecture, fashion and digital language. This tool enabled the influencer to engage with her community in an innovative way, transforming a theoretical concept into an accessible, aesthetically pleasing and highly shareable personal branding experience.
Instagram impressions
Screenshots taken
Interactions shared by users
- 3D visualisation of the architectural design, optimised for mobile devices
- Dynamic rendering of gold, diamonds and crystallised seaweed with cosmic sparkle effects
- Precise and stable positioning of the floating crown on the wearer’s head in real time
- Integration between architecture, pop culture and social media within the creator’s visual ecosystem
Key findings
The launch of the Corona Ter filter had a massive impact on the creator’s digital platforms, achieving significant organic reach from the moment it was launched. The initiative not only captured the attention of her regular following but also attracted new audiences interested in design, fashion and technological innovation.
By combining academic concepts from architecture with consumer-grade immersive technology, the campaign reinforced Ter’s positioning as a multidisciplinary creative leader. The project demonstrated the potential of augmented reality to transform conceptual assets into highly engaging experiences with significant reach.
