The challenge: Transforming the traditional showroom into a comprehensive digital experience
SP-Berner
A leading business group with over 50 years’ experience, specialising in the design and manufacture of sustainable products made from recycled plastic.
The solution: A photorealistic 360° virtual showroom accessible via a web browser
To meet this need, at Innoarea we have developed a 3D virtual showroom that allows visitors to explore the SHAF collection in a photorealistic environment. Using 360° photographs of the actual showroom, customers can navigate seamlessly, examine finishes and view every item in the catalogue in detail.
The key to the platform’s development lies in its maximum accessibility: it can be run directly via a web browser. This ensures that any distributor or end customer can access the experience from a computer, smartphone, tablet or even via virtual reality headsets, without the need to install any additional software.
Cross-platform accessibility with no downloads or prior installation required
Increase in the scope of international trade exposure
Costs and travel associated with client visits
- PC and VR headset compatibility (Meta Quest and Windows)
- Photorealistic environments designed using real 360° images
- Detailed integration of the SHAF outdoor furniture range with information points and website access
- Smooth performance automatically adapted to each device’s capabilities
Key findings
The implementation of the 360° showroom has enabled SP-Berner to overcome geographical limitations in its commercial activities, providing its distributor network with an interactive sales tool available 24 hours a day. The immersive experience and photorealistic level of detail facilitate remote purchasing decisions, speeding up the sales cycle and optimising the company’s resources.
Furthermore, the project has cemented SP-Berner’s reputation as a cutting-edge and innovative firm within the industry. By combining its leadership in sustainability and recycled plastics with state-of-the-art immersive technologies, the brand has strengthened its competitive edge in the international market.
