Interactive virtual showroom for Radar Process

The challenge: To showcase large-scale machinery at events without incurring high logistics costs

Radar Process faced a constant physical constraint in its marketing activities: the enormous size and complexity of its industrial equipment and plants prevented them from being transported to trade fairs, conferences and sales visits. This barrier made it difficult to demonstrate the true value of its solutions in operation and reduced its visual impact compared with competitors at industry events.

To stand out in a highly competitive market, the company needed an innovative solution that would eliminate the obstacles posed by transport and temporary installation. The main objective was to integrate advanced technological tools into its sales channels to optimise commercial communication, reducing operational costs without compromising the realism of the demonstrations.

Radar Process

A company with over 40 years’ experience specialising in comprehensive solutions for the handling, automation and dosing of powdered, granular and liquid products

Industry

The solution: A full-scale interactive XR showroom

XR Showroom

We designed and developed an immersive virtual reality experience, enabling users to visualise entire Radar Process plants operating in real time. By integrating the Oculus Rift S headset and using five room-scale motion-tracking sensors, users can move around the space and interact with the machinery as if they were in the factory itself.

The app allows users to examine components, activate processes and understand equipment dosing and engineering with the highest-quality graphics. This solution provides the sales team with a portable and impressive tool for trade fairs and key meetings, positioning Radar Process as a technological leader within its industry.

100%

Reduction in the costs of transporting and assembling machinery at trade fairs

×5

Greater customer engagement and longer dwell times at the exhibition stand

Space constraints preventing the display of the full catalogue

Position and movement tracking within a room to explore the machinery freely
Demonstrations of operational handling and dosing processes with maximum graphical fidelity
Tracking system optimised for grabbing, pointing at and manipulating virtual objects
Versatile format designed for quick set-up at events, trade fairs and client visits

Key findings

The roll-out of the solution marked a qualitative leap forward in Radar Process’s commercial strategy, delivering significant cost savings by eliminating the need to transport and install heavy machinery at trade fairs. Furthermore, the spectacular nature of the immersive format significantly increased visitor numbers at the stand, generating a higher volume of qualified leads during the events.

At brand level, the adoption of virtual reality has reinforced the company’s positioning as an innovative leader in the industrial sector. The sales force now has a unique tool that conveys the quality and precision of its engineering in a clear, direct and highly visual way.