The challenge: Overcoming the physical and logistical constraints involved in selling large machinery
DicomaPack
A company specialising in the design, manufacture and sale of comprehensive solutions and bespoke machinery for end-of-line, packaging and packing operations.
The solution: An interactive catalogue featuring augmented reality and an immersive virtual reality tour
Innoarea designed and developed the DicomaPack AR mobile app, a virtual catalogue featuring Augmented Reality that comes to life when interacting directly with the company’s printed material. By pointing a mobile device at the markers in the physical catalogue, the app displays detailed, life-size 3D models of the machinery, allowing users to explore every angle and technical component.
In addition, a virtual reality experience was introduced for international trade fairs such as Enomaq. Using VR headsets, visitors can be transported virtually inside a fully operational industrial warehouse, observing the actual palletising and packaging process without the need to physically move the equipment to the stand.
Reduction in logistics and transport costs for attending trade fairs
Industrial catalogue available in 3D format on a single device
Increase in lead generation and impact on events
- Scanning the printed catalogue to display machinery to scale on any surface
- VR environment with industrial plant simulations to demonstrate packaging processes
- Intuitive mobile app for direct use by the sales team
- Ability to display the full range of end-of-line products without requiring additional storage space
Key findings
The roll-out of the AR catalogue and the VR experience established DicomaPack as a pioneer in innovation within the industrial sector. By integrating these technologies at leading trade fairs such as Enomaq, the company managed to radically set its commercial offering apart from the competition, significantly increasing the impact and interest of visitors at its stand.
Beyond its aesthetic and technological value, the tool significantly optimised the sales team’s operational resources. Sales representatives drastically reduced the costs of transporting large-format machinery, whilst speeding up the end customer’s decision-making process by enabling them to understand the product’s technical operation with complete accuracy prior to installation.
