The challenge: To showcase highly technical, large-format products without having to send physical samples to each customer
Prilux Group
A leading company in the design and marketing of technical, industrial, decorative and street lighting solutions.
The solution: An augmented reality app for the catalogue and a virtual reality showroom
Innoarea devised a dual strategy based on immersive technologies. On the one hand, the PRILUXAR mobile app (iOS and Android) was developed, which incorporates augmented reality to project full-scale 3D lighting fixtures directly onto any space, allowing users to examine finishes, optics and technical details from their devices.
Meanwhile, for the Light + Building international trade fair, we created a virtual reality experience that transported attendees to an immersive environment where they could experience the dynamism and enveloping lighting effects of Prilux technology in real-world scenarios.
Logistics costs arising from the transport of samples
Global availability of the catalogue
Visitor retention and engagement rates at trade fairs
- Projection of light fittings onto real physical environments
- Free download from the App Store and Google Play via the PRILUXAR app
- Creation of dynamic lighting atmospheres for events and trade fairs
- Expansion of investment in digital assets across multiple sales channels
Key findings
The implementation of AR and VR solutions cemented Grupo Prilux’s position as a leader in innovation within its sector. The sales network improved the efficiency of its face-to-face visits by replacing bulky catalogues with interactive, real-time demonstrations, thereby streamlining the decision-making process for technical specifiers.
The impact at events such as Light + Building boosted the stand’s appeal, transforming a traditional exhibition into a memorable experience. Furthermore, the ongoing use of the PRILUXAR app turned the investment in the project into an ongoing sales support tool.
