Porcelanosa makes the leap into the metaverse in Decentraland

The challenge: To position Porcelanosa in the metaverse by bringing together design, innovation and new audiences

Porcelanosa sought to reaffirm its leadership in innovation and design by exploring new digital environments in which to engage with its customers and professionals in the fields of architecture and interior design. The multinational required a comprehensive strategy that would not only serve as a technological showcase, but would also convey its corporate values, its commitment to sustainability and its brand identity within a decentralised ecosystem.

The main challenge lay in adapting the elegance and tangibility of its products to an interactive three-dimensional environment without losing the corporate essence. Furthermore, it was essential to appeal to new generations of users and digital-native professionals, ensuring global accessibility without physical barriers to facilitate learning and real-time interaction.

Porcelanosa Group

A Spanish multinational company that is a global leader in the design, manufacture and distribution of ceramic products, bathroom fittings and cutting-edge architectural solutions.

Industry

The solution: An immersive environment in Decentraland featuring a 3D showroom and an events centre

We advised and supported Porcelanosa throughout the entire strategic and technical process: from the conceptualisation of the experience and the purchase of virtual land, to the ongoing development of the space. We chose Decentraland for its robust blockchain-based economy and its adoption by major international firms. We faithfully recreated its iconic Commodore Criterion building in Manhattan, incorporating elements representative of the brand such as the billboard and its distinctive yellow vehicle.

We have divided the virtual environment into two functional areas: the showroom, designed to explore products in 3D with technical information, explanatory videos and links to the online shop; and the classroom, a space intended to host live presentations and meetings with specialists in architecture, interior design and ceramics. At the same time, we use this channel to promote messages about sustainable behaviour and design that is committed to the environment.

• 3D recreation of the Commodore Criterion building in Manhattan in Decentraland
• Catalogue with previews of materials, videos and links to the corporate website
• Area set up for live-streamed presentations and live debates
• Roll-out on a decentralised platform that enhances brand value alongside global firms