The challenge: Bringing industrial technology closer to the end customer in a creative way
Nuovvo, as a leading company in technology and design, was looking for a disruptive way to showcase the unique value of its production process. The challenge was to break down the physical barriers of the factory to allow anyone, anywhere in the world, to witness the care, professionalism and innovation that goes into every shower tray.
The objective was twofold: on the one hand, to position Nuovvo as a leader in innovation within its sector and, on the other, to optimise sales processes. The company needed a powerful communication tool that would avoid the high logistical costs of transporting visitors to the factory, without losing the emotional impact and confidence generated by seeing the manufacturing process live.
Nuovvo
An international leader in the manufacture of resin and mineral products for bathrooms.
The solution: An immersive virtual tour of the Nuovvo universe
To meet this need, Innoarea designed and developed a virtual reality (VR) experience that allows users to immerse themselves completely in the company’s facilities. Using VR headsets, the public is transported to the heart of the action, where they can observe every stage of the creation process in detail, from conception in the R&D&I department to the final finish.
This technological solution allows intuitive navigation through the different sections of the factory, highlighting key points where technology and attention to detail merge. By using virtual reality, we achieve a feeling of absolute presence, turning a technical explanation into a memorable and exciting experience that reinforces the “Nuovvo Universe”.
Immersion in the production process without physical displacement
Reduction in costs associated with presentations and guided tours
Availability of the tool for marketing activities and international trade fairs
- Complete visualisation of industrial facilities with a high level of detail
- Guided tour explaining the key steps in manufacturing and the value of R&D&I.
- Optimised experience for use with various models of virtual reality headsets
- Interface designed to facilitate business communication and customer engagement
Key findings
The implementation of this tool has consolidated Nuovvo as a technological benchmark in its sector, clearly differentiating itself from the competition through the use of disruptive technologies. The experience has not only improved brand perception, but has also become a fundamental part of its marketing kit, allowing its sales team to showcase the quality of the product in a visually striking and easily transportable way.
Thanks to Innoarea’s solution, customers now understand the real value behind each product without leaving a trade fair or office. The result is a more agile sales process, a significant reduction in operating costs for representation, and the creation of a lasting emotional bond with users, who are unlikely to forget their trip to Nuovvo’s “headquarters”.
