The challenge: To communicate Valencia’s urban future in an accessible and engaging way
Valencia City Council
A public body responsible for the administration, governance and comprehensive development of the city of Valencia
The solution: Web-based augmented reality at your fingertips via a QR code
At Innoarea, we developed a WebAR-based solution integrated into our Twin AR platform. We created three volumetric 3D models, using solid colours to distinguish between existing buildings and new architectural projects in order to maximise visual understanding. These models were hosted on our servers so that users could project them in AR directly using their mobile phone’s camera via QR codes.
In addition, we designed a 360° immersive experience for the Re-Natura project in the Town Hall Square. Using the rendering, members of the public in the square itself could scan a physical QR code and interact with a panoramic view showing exactly what the space will look like after its refurbishment.
Web accessibility, without downloading apps
Key integrated urban planning projects
Interactions recorded during the event
- Use of high-contrast colours to distinguish at a glance the current urban environment from future developments
- Deployment on our own servers to ensure maximum fluidity, speed and accessibility
- Geometric linking of QR codes to specific physical locations in the city
- QR codes that can be adapted to any printed format
Key findings
The roll-out of this technology transformed the way residents of Valencia perceived the planned changes to their local area. By removing the barrier of having to download apps, public uptake was immediate and widespread. The combination of augmented reality models on vinyl posters and leaflets offered a unique dual experience: residents could explore the projects both out on the high street and share them with family members in their own homes.
The visual impact of the 360° experience in the Plaza del Ayuntamiento served as a powerful tool for raising awareness and promoting transparency regarding the city’s green transformation. Valencia City Council not only succeeded in effectively communicating the design of key projects such as the Corredor Verd and Re-Natura, but also secured an interactive and durable infrastructure that can be reused in future public engagement campaigns.
