Imagin Bank: Europe’s first fintech in the metaverse

360° experiences and exclusive content in the metaverse

The challenge: To translate the physical and digital concept of imaginCafé into the immersive dynamics of the metaverse

Imagin Bank sought to reaffirm its leadership in disruptive innovation by becoming Europe’s first fintech organisation with an active presence in virtual environments. The main aim was to break down the geographical and physical barriers of the imaginCafé in Barcelona in order to connect directly with the more than 3.7 million imaginers in a decentralised environment.

The challenge involved adapting the brand’s diverse cultural, technological and sustainability programme to an immersive three-dimensional environment. All this had to be achieved whilst maintaining the brand’s narrative quality and ensuring a seamless, interactive experience both on mobile devices and via virtual reality headsets.

Imagin Bank

A digital services and lifestyle platform powered by CaixaBank, aimed at a young audience and with over 3.7 million users.

Banking

Punto físico de realidad virtual para el metaverso de ImaginLand

The solution: 3D recreation and immersive integration of imaginLAND in Decentraland

Marketing

We worked alongside Imagin throughout the entire conceptual and technical process to design imaginLAND on the Decentraland virtual platform (plot 8.68 in Forrest Plaza). We carried out the 3D recreation and modelling of the physical space of the imaginCafé, creating a dynamic meeting place where the virtual community can interact and enjoy exclusive content in a completely new format.

For the launch, a pioneering musical experience was developed: a 360° multi-camera broadcast of a concert by the band Marlon. The solution allowed users to experience the event from multiple perspectives (stage, audience or backstage). Furthermore, we bridged the physical and immersive worlds by setting up a virtual reality corner at the imaginCafé in Barcelona itself.

Gafas de realidad virtual Meta Quest 3
  • 3D modelling and integration of the imaginCafé on plot 8.68 in Decentraland
  • Production of immersive events in 360° multi-camera video format
  • Cross-platform accessibility via direct link, QR code and VR headsets
  • A hybrid physical-virtual model using a corner with VR headsets at the Barcelona office

Key findings

The launch of imaginLAND marked an unprecedented milestone in the European financial and digital sector. The initiative cemented Imagin Bank’s position as a pioneering brand in the adoption of Web3 technologies, raising the firm’s perceived value amongst younger generations who are passionate about technology and digital innovation.

The project’s impact boosted community engagement by interweaving the physical space, the mobile app and the virtual environment. Thanks to the monthly update of its cultural and leisure offering, the brand has succeeded in establishing an ongoing channel for interactive customer loyalty within the metaverse.

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