Flamingueo and the AR customisation of its flagship float

The challenge: To connect with a young audience and make a flagship product stand out on social media

Flamingueo sought to consolidate its position in the youth market by offering a disruptive concept that went beyond the sale of a physical product. Its giant unicorn lilo was a bestseller, but the brand needed to provide added experiential value that would enhance the perception of the product, foster customer loyalty and turn every purchase into an opportunity for ongoing engagement.

The client’s main challenge was to stand out in the saturated social media landscape by offering its digitally native audience new forms of expression and entertainment. Flamingueo needed a solution capable of projecting its image as a leader in innovation and of consistently generating organic content, extending the lifespan and appeal of its star product across digital channels without adding friction to the user experience.

Flamingueo

A digital-native brand specialising in lifestyle products, summer wear and original accessories, aimed at a young audience.

Retail

Aplicación de realidad aumentada para los flotadores de Flamingueo

The solution: An augmented reality app based on 3D recognition

Marketing

We developed a mobile app featuring 3D model detection and recognition techniques tailored to Flamingueo’s unicorn float. This technical architecture enabled the virtual components to be firmly positioned and anchored onto the real float using direct camera scanning.

The tool allows users to overlay digital elements onto the actual product and includes the Trap, Hippie, Love and Summer modes. With a few simple taps on the screen, users can activate real-time effects and animations to create and share content directly on their social media.

+40%

Increase in user engagement with the product on social media

100%

Seamless integration through direct three-dimensional detection without physical markers

Optimised algorithm for recognising the volume of the physical float
Four modes (Trap, Hippie, Love and Summer) with specific physics and particles
Animation triggers and special effects when you tap the smartphone screen
Content creation ready to be recorded and shared on digital platforms

Key findings

The implementation of augmented reality technology added significant value to the Flamingueo shopping experience, transforming a physical product into an interactive form of entertainment. This innovation boosted the brand’s visibility in digital environments, stimulating user-generated content (UGC) in an organic and direct way.

As well as enhancing the company’s reputation and strengthening customer loyalty, the solution positioned Flamingueo as a leader in innovation within its sector. The project enabled the company to reach a wider audience, offering new possibilities for recreational use and enhancing the unique appeal of its flagship product.