The challenge: To introduce a vertical farming system without requiring the customer to relocate
Parcitank
A leading company in the design, manufacture and installation of stainless steel tanks and process equipment, committed to technological innovation.
The solution: An immersive, guided virtual reality tour featuring an interactive avatar
At Innoarea, we design and develop a bespoke virtual reality experience that offers a comprehensive guided tour of the Farmitank facilities. The solution features an interactive avatar that acts as a virtual guide, accompanying the user throughout the tour, providing detailed explanations and putting each element of the tank into context.
Compatible with any virtual reality device, these immersive headsets transport the customer directly into the system. Through interactive environments and dynamic explanations, the user gains a full understanding of how vertical farming works, how it reduces water consumption and how it maximises production area within a plant covering just 40 m².
Elimination of unnecessary travel
Presentation and demonstration costs
m² displayed interactively
- Interactive commentary that provides clear and informative explanations throughout the tour
- It allows you to appreciate the true scale of the structure and inspect the modular system
- Designed to work with the leading VR headsets on the market, ensuring ease of use at events and meetings
- Integration of key data on sustainability directly into the journey
Key findings
The implementation of the virtual reality solution for Farmitank has marked a significant leap forward in Parcitank’s marketing and sales strategy. By enabling customers to be virtually transported inside the tank, the sales team has gained a high-impact tool that immediately captures attention, making it easier to understand a complex technical concept and speeding up decision-making.
In addition to the significant cost savings resulting from reduced travel and event logistics, the solution projects a modern, sustainable and innovative brand image. Parcitank not only demonstrates the efficiency of its vertical farming systems, but also reaffirms its position as a pioneering company capable of applying cutting-edge technology to connect more effectively with its customers on a global scale.
