The challenge: Reinventing engagement with consumers in a highly saturated wine market
Vicente Gandía Wineries
A century-old Valencian winery founded in 1885, an international leader in the production of high-quality wines that combine winemaking tradition with constant innovation.
Food
The solution: An augmented reality app that brings the bottle to life and connects stories
A bespoke augmented reality mobile app was developed that transforms the El Miracle bottle into a three-dimensional digital environment. By scanning the bottle with a smartphone, users gain access to exclusive 3D animations and sensory narratives tailored to each variety in the range (red, white and rosé), inviting them to reflect on the little everyday miracles under the slogan ‘Make it happen’.
In addition to the narrative and interactive elements, the solution included a module enabling users to create personalised videos with messages or memories dedicated to loved ones. This feature allows the digital experience to be shared via social media and messaging apps, combining wine culture with participatory storytelling that can go viral.
In the ‘Apps and Websites’ category of the Valencian Community Advertising & Creative Communication Festival (La Lluna)
- Algorithm that accurately tracks the design and volume of the glass bottle
- Real-time rendering of visual elements in keeping with the conceptual universe of each wine variant
- Integrated tool that allows you to create captions or messages and display them in the bottle’s 3D environment
- Quick option to export the videos you’ve created and share them via messaging platforms and social media
Key findings
The roll-out of this augmented reality experience established Bodegas Vicente Gandía as a pioneering brand in digital innovation applied to wine packaging. The initiative not only revitalised the brand’s image on its 135th anniversary, but also significantly increased engagement with consumers, transforming the act of drinking wine into a shared technological experience with a powerful emotional impact.
The project’s success was recognised within the communications industry when it won the Gold Award in the ‘Apps and Websites’ category at the Valencian Community Advertising & Creative Communication Festival (La Lluna). This accolade cemented the project’s status as a benchmark example of how interactive technology can enhance the value of a physical product and strengthen customer loyalty.
