Immersive showroom for CAS Cerámica and David Carson

The challenge: To showcase the new collection at CEVISAMA whilst pushing the physical boundaries of the stand

CAS Cerámica was looking to showcase its new high-end collection, designed by the internationally renowned David Carson, at the CEVISAMA trade fair. To make an impact at the industry’s most important event, the company needed to display a wide range of decorative finishes without the physical space constraints or the high logistical costs associated with a conventional stand.

The main challenge lay in translating the disruptive yet meticulous essence of Carson’s designs into a digital environment without losing the quality, texture and visual impact that characterise the brand. It was essential to create a professional and interactive experience that would surprise visitors and set the brand apart from the competition.

CAS Cerámica

A Valencian company with a history stretching back a century and an international leader in the design and manufacture of high-end decorative ceramics.

Industry

David Carson
Graphic designer

This is the first time I’ve seen my designs in a virtual environment with such attention to detail. This experience is on a par with the design itself.

The solution: An XR showroom with interactive virtual reality

We developed a virtual reality application using the Oculus Rift headset and room-scale tracking, which transformed CAS Cerámica’s product range into a fully interactive virtual showroom. Through this immersive space, visitors to the stand were able to step inside a digital home and customise floors and walls in real time using the brand’s collections, including the range created by David Carson.

The experience was designed in close collaboration with Carson himself to ensure that the digital environment accurately reflected the original colour palette, lighting and ceramic textures. Thanks to positional tracking technology, users were able to move around the room and interact with the elements naturally, transforming the commercial presentation into a striking interactive art gallery.

• Instant configuration of ceramic tiles for walls and floors within the virtual environment
• Room-scale position tracking that allows you to move around and interact naturally
• Detailed modelling that reproduces the reliefs, glazes, optical illusions and colour variations characteristic of ceramics
• Creation of the visual and immersive narrative, developed in close collaboration with the designer David Carson