The challenge: To present a new international operations centre in an innovative and memorable way
Calconut
A leading company in the nuts, dried produce, seeds and dried fruit sector, specialising in international trade and process innovation.
Juan Luis Peregrín
CEO of Calconut
Calconut is the first Spanish company in the nut sector to have a virtual reality showroom. (…) Our aim is to enable customers to assess and evaluate the manufacturing processes and food traceability first-hand, by experiencing them for themselves, so that they have all the information about what they are eating.
The solution: An immersive showroom for a 360° brand experience
To meet this need, we at Innoarea have developed an interactive virtual reality application. Using this high-definition technology, users are transported virtually to Calconut’s premises, where they can walk around and feel as though they are truly part of the space.
The virtual showroom includes a detailed tour of two key areas: the factory, where visitors can see the processing and packaging system in real time, and the upper office floor, which houses the various departments (Management, R&D, Marketing, Sales, amongst others). Thanks to the intuitive controls, navigation is both natural and smooth.
- High-fidelity graphics for a realistic immersion in industrial and corporate environments
- Optimised controls for intuitive navigation and a smooth user experience
- Compatibility and performance maximised across VR devices
- Ideal format for presentations at trade fairs, events and global corporate meetings
Key findings
The implementation of the XR showroom enabled Calconut to stand out dramatically from its competitors, positioning cutting-edge technology as a cornerstone of its customer touchpoints. Customers and stakeholders were able to explore the facilities independently, gaining a better understanding of the processing procedures and the scale of the company.
As a result, the solution reduced the need for key clients to travel in the early stages and optimised the brand’s commercial strategy. This immersive tool not only had a positive impact on sales meetings, but also cemented Calconut’s reputation as a leader in innovation within the agri-food and industrial sectors.
