The challenge: To attract and impress visitors at international trade fairs through the product
Argenta Ceramics
A leading company in the porcelain and tile sector that is committed to putting people at the heart of its strategy, bringing its brand values to life through direct, vibrant and approachable communication.
The solution: An interactive catalogue that can be navigated using high-precision gesture controls
In response to this challenge, we developed interactive catalogue software that is controlled by hand movements in the air. The solution incorporated Leap Motion proximity sensor technology, which is capable of tracking and analysing the user’s gestures in real time to enable effortless navigation through the pages of the digital catalogue.
Visitors were able to explore all the collections, technical specifications and visual resources relating to the ceramic products in a natural and intuitive way. The installation of two interactive screens at the CERSAIE stand not only modernised Argenta’s commercial presentation, but also offered a memorable immersive experience to all those attending.
Increase in visitor numbers at the stand during the trade fair
Reduction in the costs of transporting and setting up physical samples at the stand
Hygienic, touch-free navigation using motion sensors
- Integration of the sensor for real-time gesture recognition without the need for touchscreens
- Optimised graphical interface for high-quality display of porcelain collections and ceramic finishes
- Deployment of two independent interactive screens designed for high-traffic trade fair environments
- Natural interaction design (Natural User Interface) suited to any type of user without the need for prior training.
Key findings
The introduction of interactive screens marked a significant step forward in Argenta’s marketing and sales strategy. By replacing part of the physical display with interactive digital catalogues, the company significantly reduced its logistics and trade fair stand construction costs, thereby optimising its return on investment in the event.
At the same time, the solution strengthened Argenta’s position as an innovative leader within the ceramics sector. The experience provided a direct and effective channel of communication that not only increased the flow of potential customers to the stand, but also gave the sales team a powerful and memorable tool for closing business deals.
