Argenta

Argenta Interactive Display

Argenta is a leading company in the ceramic and tile sector. Talking about ceramics working from people and towards people, at a time when brand values are humanized to give way to a more direct, lively and real communication. Thanks to Innoarea, Argenta was able to present two interactive screens equipped with the latest proximity sensor technology at the International Ceramics Exhibition CERSAIE.

Innovation Leaders

Argenta is positioned as an innovative company within the sector.

Cost Savings

The cost of the exhibition stand is reduced.

Marketing

Improvement of sales and communication tools.

Challenge

Argenta needed a way to present their products at their trade shows in a professional, eye-catching and innovative way for visitors. The challenge they set us was to incorporate Leap Motion technology in order to attract as many potential customers as possible to their booth by adding an attractive element to show a visual and descriptive experience of the product.

Solution

Faced with this challenge, Innoarea Projects developed a catalog that can be manipulated with hand gestures by navigating through all the available sheets containing visual information about the products to be displayed.

Technology

For this project Innoarea projects used the Leap Motion technology, with it the user is able to trace different movements with the hand and the software analyzes them to move the catalog where the public indicates.