From March 3rd to 6th, Innoarea Projects had the privilege of participating as an exhibitor at the Mobile World Congress 2025, the world’s leading event in the field of mobile technology and connectivity. This year, MWC not only broke attendance records, bringing together more than 109,000 visitors from 205 countries, but also reinforced its position as the epicenter of innovations that will shape the immediate future.
Below, we share some of the key trends that defined this vibrant edition of MWC 2025, along with our insights after experiencing it firsthand.
Key trends from MWC 2025
MWC 2025 was, without a doubt, the year of artificial intelligence. If we had to sum up the event in one phrase, it would be: “AI for everything.” From smartphones to humanoid robots, as well as connectivity solutions, software, and extended reality devices, artificial intelligence was the main protagonist, establishing itself as the driving force behind the next major technological transformation.
In addition to the omnipresence of AI, we witnessed how extended reality continues to gain ground, how smartphone launches still ignite excitement, and how robotics and remote operation are opening new possibilities for both industry and society as a whole.
These are some of the key trends we observed during our days at Fira Gran Via in Barcelona.
Artificial Intelligence everywhere
One thing was clear at this edition of MWC: artificial intelligence has stopped being a future promise and has become a tangible reality in the present. This year, all major brands and startups have bet on integrating AI solutions into their products and services, aiming to optimize processes, improve user experience, and open new possibilities in diverse sectors such as healthcare, mobility, and industry.
From proactive assistants integrated into smartphones, like the new Pixel 9 Pro by Google with Gemini AI, to predictive systems analyzing user behavior to offer hyperpersonalized recommendations, AI has become the common denominator of nearly all innovations presented at the event.
Without a doubt, MWC 2025 confirmed that we are fully entering the era of artificial intelligence applied to everything, with an increasing focus on efficiency, personalization, and sustainability.
Extended Reality innovations: Is the future already here?
Extended Reality (XR) was once again one of the most prominent topics at MWC 2025. Although promises about the future of this technology have been generating expectations for years, this year we saw how it continues to evolve, although there is still a long way to go before its mass adoption.
One of the main novelties was the presence of the new XR glasses developed by Samsung and Google, known as Project Moohan. These glasses were on display at the booth, but they couldn’t be tested, leaving many attendees wanting to experience firsthand how this much-anticipated collaboration between two tech giants works. Still, the mere fact of being able to see them physically has boosted expectations about what their market arrival might mean.
On the other hand, it was common to see many exhibitors in the MWC halls using the Meta Quest 3 to showcase their augmented and virtual reality solutions. These glasses, lighter and more accessible than their predecessors, are becoming a widely used option in professional environments, especially for demonstrations and immersive training.
Big smartphone and mobile device launches at MWC 2025
Smartphone and mobile device launches remain one of the most anticipated moments of MWC, and the 2025 edition did not disappoint. Major brands such as Samsung, Xiaomi, Honor, and Google presented models that stand out for their integration with AI, innovative displays, and advances in sustainability.
One of the most talked-about announcements was the Samsung Galaxy Z Fold 6, which enhances the folding device experience with a thinner, lighter design, and incorporates AI-powered features to optimize multitasking and productivity. Xiaomi, on the other hand, introduced the Xiaomi 15 Ultra, featuring an AI-powered camera that can make real-time adjustments to capture professional-quality images in any lighting conditions.
The new Honor Magic 6 Pro surprised with its remote gesture control, allowing users to interact with the device without touching the screen, thanks to AI sensors that interpret hand movements. Google also stepped up with the Pixel 9 Pro, powered by Gemini AI, which takes the smart assistant experience to the next level by proactively anticipating the user’s needs.
As for sustainability, several brands are focusing on the use of recycled materials and reducing energy consumption, trends that meet the growing demand for eco-friendly devices.
Humanoid robots and the advancement of remote driving
One of the most attention-grabbing topics at MWC 2025 was the progress of humanoid robots and remote driving technologies. The advancements in these fields are undeniable: robots move with greater agility, respond to complex commands, and are increasingly capable of performing more sophisticated tasks, both in industrial environments and customer service.
However, when closely observing these robots, it’s hard to ignore the strange feeling they evoke. Despite their increasingly natural movements and humanized design, many attendees couldn’t help but comment on the uncanny effect they generate. Although technology is advancing rapidly, we are still far from crossing the threshold where humanoid machines feel completely natural and acceptable to us.
On the other hand, remote driving continues to show great potential, especially in industrial and logistics applications. The ability to control vehicles and machinery remotely, with precision and in real-time, opens up new opportunities to operate in dangerous or hard-to-reach environments. However, challenges still remain, especially regarding communication latency and the reliability of remote control systems in critical scenarios.
StepView: Revolutionizing industrial inspections with AI
At MWC 2025, we introduced StepView, our remote assistance solution that is transforming the way industrial inspections and on-site technical support are conducted. With its integration of augmented reality and artificial intelligence, StepView enables technical and operational teams to collaborate more efficiently, quickly, and securely, regardless of their location.
The tool makes it easier for operators in the field or on-site to perform inspections efficiently, improving the accuracy of diagnostics and reducing intervention times. Additionally, the platform allows for the creation of step-by-step procedures, automates evidence capture, and generates instant reports, optimizing processes and ensuring regulatory compliance in increasingly demanding industrial sectors.
The combination of its intuitive interface, compatibility with multiple devices (such as smartphones, tablets, or smartglasses), and its ability to function even in challenging conditions, makes StepView a key tool in bringing digital transformation to industrial operations.
The great reception of our solution by the public
The public’s response at MWC 2025 exceeded our expectations. Visitors from various sectors, from manufacturing to energy and logistics, approached our stand to learn firsthand how StepView can optimize processes, reduce downtime, and enhance safety in their operations.
Many were impressed by the ease of use of the platform and the clarity with which it enables remote inspections or audits, minimizing the need for physical travel. Additionally, the added value of incorporating AI to detect issues, recommend actions, and generate automatic reports was a highlight for those seeking efficiency and traceability in their operations.
Undoubtedly, the reception StepView received during the event confirms that companies are ready to adopt technological solutions that allow them to be more competitive, efficient, and sustainable.
Innovation, learning, and new horizons
MWC 2025 has given us a clear vision: technological innovation continues to advance by leaps and bounds, and its impact on various industrial and consumer sectors is increasingly tangible. The trends point to a present and future where connectivity and automation will be key to growth.
For Innoarea, participating in this event has been a unique opportunity to showcase the potential of StepView, as well as to get a close look at the latest innovations and network with companies that share our vision of driving digital transformation in the industry.
We leave with the satisfaction of having been part of an event that sets the pulse of global technology and with the motivation to continue developing innovative solutions that improve the lives of people and organizations.