Pikolinos’ VR rollercoaster

The challenge: To foster team spirit through extreme yet controlled emotions

Pikolinos sought to boost the impact of its internal dynamics by fostering camaraderie and collaboration through a corporate event with a completely different approach. Working alongside Casanova Agency, the main challenge lay in devising an experience that would break the corporate mould and enable both employees and their families to participate in an inclusive manner.

To achieve this, the intense sensation of vertigo and adrenaline from a real rollercoaster had to be transferred to a safe digital environment. The aim was to create a lasting emotional impact that would strengthen group bonds and ensure a high level of shared enjoyment.

Pikolinos

A leading international footwear and accessories brand in the fashion-comfort segment.

Retail

The solution: A bespoke immersive virtual reality rollercoaster

Events

In collaboration with Casanova Agency, we developed a hyper-realistic virtual reality experience designed to maximise every bend, freefall and loop. We paid meticulous attention to the simulation of speed, the sound design and the visual stimuli to elicit a genuine sensation of vertigo within a controlled and accessible environment.

Participants experienced the speed and extreme thrills directly through their VR headsets, transforming the corporate space into a shared attraction. This technological integration not only facilitated a high level of interactivity, but also allowed the experience to be repeated, boosting engagement throughout the day.

100%

Immersion and safety on a high-adrenaline ride

Engagement and emotional connection in the workplace

85%

Repeated participation (replayability) during the event

Optical and acoustic algorithms tuned to accurately replicate the physics of vertigo and speed
A format suited to any user profile, ideal for all ages within the family setting
A streamlined, optimised design that encourages users to go on the ride again to experience different thrills
A standalone VR environment that can be set up quickly for corporate spaces

Key findings

The virtual reality rollercoaster event successfully achieved Pikolinos’ goal of strengthening team spirit, fostering a sense of belonging through an experience that was as thrilling as it was memorable. The initiative helped to create a festive atmosphere in which the shared adrenaline broke down hierarchical barriers and brought families closer to the company’s culture.

The virtual reality rollercoaster event successfully achieved Pikolinos’ aim of strengthening team spirit and fostering a sense of belonging through an experience that was as thrilling as it was memorable. The initiative helped to create a festive atmosphere in which the shared adrenaline broke down hierarchical barriers and brought families closer to the company’s culture.