The challenge: To translate an artist’s unique aesthetic into an accessible and viral digital format
Bejo
A rapper and urban artist from the Canary Islands, known for his innovative musical style, his colourful aesthetic and his distinctive visual world.
Entertainment
Agapito Granuja
(Bejo)
Canarian rapper Bejo has launched an augmented reality filter for decent, warm-hearted people who love animals, fun and carnival… Now available – try the Bejito filter!
The solution: An interactive augmented reality filter inspired by its own universe
We designed and developed an exclusive augmented reality filter for Instagram that captures the colourful and festive spirit of Bejo. The solution allows users to virtually try on the singer’s iconic accessories in their photos and videos, adding a fun and highly interactive element.
Through meticulous optimisation of textures and performance, we ensured that the integration was seamless and instantaneous. This digitisation of the artist’s personal items offered the community a novel and playful way to connect with him and his music.
Impressions
Screenshots
Shared times
- It allows users to overlay the artist’s iconic accessories directly onto their images and videos
- Enhance Bejo’s visual identity by capitalising on the massive, organic reach of Instagram Stories
- Encourages active participation from the community by offering exclusive content that invites people to play and create
- Recreations of the artist’s real-life personal objects adapted for augmented reality environments
Key findings
The launch of the filter generated an outstanding organic impact within the community, exceeding 150,000 impressions and generating more than 75,000 captures on the platform. The initiative not only strengthened Bejo’s digital presence, but also turned its own followers into active brand ambassadors through user-generated content (UGC).
With over 30,000 pieces of content shared directly, the strategy cemented the value of augmented reality as an effective channel for music marketing and engagement. The combination of Innoarea’s technology and the artist’s charisma made it possible to bring the authenticity of his creative world to thousands of screens.
