Interactive AI experience for the Porcelanosa showroom

The challenge: To immediately transform the client’s inspiration into tangible visual projects

In architecture and interior design, one of the biggest challenges for buyers is imagining how different materials, finishes, lighting and styles will look when combined within an actual room. During the 29th International Exhibition, Porcelanosa sought to offer its visitors a pioneering sensory experience that went beyond the presentation of traditional samples, allowing them to visualise the result of their choices in an intuitive and personalised way before putting them into practice.

The challenge lay in making cutting-edge technology accessible and user-friendly to all types of users, regardless of their technical or design knowledge. The aim was to foster creativity amongst shoppers, streamline their decision-making and reinforce Porcelanosa’s position as a leader in innovation, by creating an interactive space capable of making an impact on thousands of attendees during its most important event of the year.

Porcelanosa Group

A Spanish multinational company that is a global leader in the manufacture and distribution of high-quality ceramics, bathroom fittings and architectural solutions.

Industry

Exhibición en cubo inmersivo para Porcelanosa utilizando IA

The solution: An immersive configurator powered by Artificial Intelligence (AI)

Eventos

We developed the “Porcelanosa Artificial Intelligence” space, an interactive platform that allows each visitor to design their dream room in real time. Using a simplified interface, users select the type of room, the floor and wall finishes, the architectural style and their lighting preferences.

The tool instantly translates these options into unique visual representations that are projected directly onto the four walls of the showroom, immersing the user in their own creation. We combine the power of AI-generated imagery with the high aesthetic standards and commitment to quality that characterise the Porcelanosa Group.

12.000

Visitors tried out the tool during the 29th International Exhibition

Quick selection of room layout, flooring/wall covering materials, architectural style and lighting
Instant generation of high-quality visual proposals based on the user’s choices
Direct visualisation of the designs generated on the physical infrastructure of the space
Adjustment of aesthetic criteria to ensure that the images reflect Porcelanosa’s elegance and standards

Key findings

The launch of the Porcelanosa Artificial Intelligence space became one of the main attractions at the 29th International Exhibition of Global Architecture & Interior Design. The solution succeeded in making advanced design tools accessible to both end customers and professionals, removing uncertainty from the material selection process by enabling an immediate visualisation of the final result.

This project cemented Porcelanosa’s reputation as a leader in technological innovation applied to the user experience and the point of sale. By transforming the selection of finishes into an interactive and memorable process, the brand succeeded in significantly increasing engagement with visitors and reinforcing its commitment to being at the forefront of the sector.