Virtual Reality at the City of Arts and Sciences

The challenge: Engaging with a digital audience through interactive outreach

The Museu de les Ciències sought to enhance the educational offering of the exhibition “Terra Extraordinària”, adapting the museum environment to the changing consumption habits of an increasingly digital audience. The challenge facing the institution was to convey complex scientific concepts in an accessible and engaging way, whilst encouraging active visitor participation without compromising on the accuracy of the information.

Furthermore, the organisation needed a direct and non-intrusive channel through which to gather the public’s views on the new exhibition concept. The aim was to collect real-time feedback that would enable it to assess the impact of the exhibition and obtain key information to further optimise the visitor experience.

City of Arts and Sciences

An internationally renowned cultural and educational centre dedicated to promoting science and the environment.

Culture

The solution: An interactive virtual reality and touchscreen ecosystem

Museumification

We designed and implemented a dual system that combines a virtual reality experience for Meta Quest with an interactive touchscreen application. The VR application immerses the user in a guided tour where they interact with an interactive 3D model of the museum. Through avatars and animations, visitors can activate, rotate and explore different areas of the exhibition in detail, which transform dynamically as they move through them.

At the same time, the interactive screen invites visitors to complete a quick, visual questionnaire about their impressions of the exhibition. This combination brings together high-impact, immersive learning with a tool for active listening, offering a comprehensive, accessible and participatory experience within the museum space.

+45%

Increase in the length of time spent in the exhibition space

92%

Positive feedback received regarding the usability of the experience

Experiencia inmersiva de realidad virtual para el Museo de la Ciudad de las Artes y las Ciencias

A navigable virtual recreation of the space with interactive elements
Immersive activities and step-by-step animations that make it easier to understand the content
Interactive questionnaires integrated directly into the gallery tour
An interface optimised to reduce the learning curve for visitors of any age

Key findings

The implementation of the project at “Terra Extraordinària” has revitalised the visitor experience at the Museu de les Ciències, successfully attracting a diverse range of visitors and significantly increasing the average time spent in the exhibition space. Turning scientific theory into an interactive experience has improved the retention of educational content and the overall satisfaction with the visit.

Furthermore, the data collected in real time via touchscreens has provided the institution with metrics of great strategic value for assessing public interest. The convergence of virtual reality and active data collection reinforces the organisation’s position as a leader in cultural innovation and immersive outreach.