The challenge: Turning corporate sustainability into an unforgettable experience
Porcelanosa
A Spanish business group and world leader in the design, manufacture and marketing of cutting-edge flooring, wall coverings and architectural solutions.
The solution: A phygital sensory journey where you can touch and feel the future
We conceived Green Horizon as a journey divided into two complementary technological installations. At the entrance to the main hall, the first installation features the brand’s logo floating in a universe of clay and sand particles. Using advanced visual programming systems and body-detection sensors, the installation tracks people’s silhouettes and presence in real time, causing the raw material to react organically and in a personalised way to each visitor’s movements.
The second installation consists of an Immersive Cube that takes the user on a journey through an interactive timeline. Through a three-dimensional graphical environment depicting the interior of a contemporary home, the user explores different future scenarios by manipulating a real ceramic piece as a physical interface. The experience orchestrates photorealistic graphics, an air quality indicator, surround sound, reactive wind fans and automated scent diffusers in real time, allowing the user to switch between the scents of pollution and fresh nature in a fully synchronised manner.
- Using a real ceramic object as an interactive dial to navigate virtual environments
- Creating interactive particle physics through real-time motion and image processing
- Integration of scent dispensers programmed to release fragrances that complement the visual narrative
- Technical architecture that seamlessly connects sensors, environments and environmental effects such as wind and sound
Key findings
Green Horizon became the standout highlight of the 31st Porcelanosa International Exhibition, capturing the sustained interest of hundreds of industry professionals. The combination of an intuitive physical interface with invisible immersive technology enabled people from different backgrounds to interact immediately, sparking a profound dialogue on the role of architecture and design in preserving the planet.
The emotional impact of the installation exceeded commercial expectations. The transition from a dystopian future filled with alarm sounds and heavy odours to a hopeful future characterised by natural balance transformed the abstract concept of sustainability into a memorable experience. In this way, Porcelanosa not only reaffirmed its leadership in materials innovation, but also positioned its brand at the forefront of immersive experiences aimed at raising environmental awareness.The emotional impact of the installation exceeded commercial expectations. The transition from a dystopian future filled with alarm sounds and heavy odours to a hopeful future characterised by natural balance transformed the abstract concept of sustainability into a memorable experience. In this way, Porcelanosa not only reaffirmed its leadership in materials innovation, but also positioned its brand at the forefront of immersive experiences aimed at raising environmental awareness.
