The challenge: To transform the energy of the event into a technological experience.
Repsol
A global multi-energy company leading the energy transition and committed to technological innovation to achieve net zero emissions.
The solution: A generative AI engine for the aura of guests
The answer was a customised AI photo booth capable of capturing portraits and instantly processing each person’s energy. We implemented a computer vision architecture that analysed the guest’s image to surround them with organic and dynamic visual effects inspired by aura photography. This solution allowed each attendee to see themselves immersed in a visual representation of their own energy, directly linking their presence to the event’s theme.
The system was designed to offer a seamless “capture and deliver” experience. Using optimised diffusion models, we enabled the AI to generate personalised pieces of content in seconds, ensuring that the flow of guests was not interrupted and that each result was an emotionally engaging piece of branding ready to be shared, reinforcing Repsol’s positioning as a brand at the forefront of technology and entertainment.
- Real-time Generative AI for creating unique effects for each user
- Visual aesthetics aligned with the identity of Repsol and Warner Music
- Intuitive system designed for large-scale event environments
- Technological storytelling to convey brand values
Key findings
The project became the epicentre of the event’s social activity, creating a connection between attendees and the brand. By allowing guests to visualise their energy, Innoarea helped Repsol to make abstract concepts such as transformation and sustainability tangible, turning them into a playful, artistic and, above all, human experience.
The results translated into a massive digital impact, amplifying the reach of the “Dani Fernández feat. Energy” event and positioning Repsol as a facilitator of technological experiences that put the user at the centre of innovation.
