The challenge: To showcase large-scale storage systems anywhere in the world
AR Racking
A leading international company specialising in the design, manufacture and installation of industrial storage systems and metal shelving.
The solution: An interactive virtual reality showroom with no physical boundaries
To meet these needs, Innoarea developed a virtual reality showroom tailored to the Oculus Quest device. Through this immersive 3D environment, users can enter a virtual warehouse and experience the operation of the storage systems first-hand. Visitors can crouch down, move around and interact with the elements to observe the behaviour of the roller beds and the flow of goods in real time.
This ‘all-in-one’ solution eliminated the need for external sensors, ensuring quick set-up and adaptability to any space, whether it was a stand at trade fairs such as Logistics & Distribution or a client visit. The experience transformed AR Racking’s commercial operations, turning it into a powerful sales tool capable of delivering industrial installations anywhere in the world in a sustainable manner.
Costs relating to the transport and assembly of physical exhibition structures
Technical understanding of the product achieved by customers
Countries within our commercial reach, covered efficiently
- Detailed simulation of palletising and storage systems such as AR PAL and AR Live Storage
- Easy to set up with no cables or external sensors; can be used whilst standing or sitting in confined spaces
- Freedom of movement to examine products from any angle.
- Designed both for lead generation at events and for direct sales demonstrations and training
Key findings
The launch of the XR showroom cemented AR Racking’s position as a leader in technological innovation within Logistics 4.0. By showcasing a hyper-realistic representation of its warehouses at industry events such as Logistics & Distribution Madrid, the brand managed to stand out significantly from the competition, attracting a greater number of potential customers to its stand through interactive experiences.
As well as strengthening the corporate image, the tool significantly optimised operational costs relating to marketing and sales training. The solution made it possible to explain complex warehousing processes more efficiently, reducing closing times in the sales cycle and facilitating the company’s commercial expansion in its key markets in Europe and the Americas.
