CAS Cerámica

Virtual showroom and Interact VR for CAS Cerámica

With almost 100 years of experience, CAS Cerámica is the leading Valencian company in the manufacture of high-end ceramics and tiles. It specializes in decorative and handcrafted ceramics for exclusive spaces. Its mission is to be a company that always offers the highest quality of its products adapting to the needs of its customers. Thanks to Showroom VR now CAS Cerámica can present itself as an innovative company in its sector.

Virtual Reality

Leaders in innovation

CAS Cerámica positions itself as an innovative company within the sector.

Cost savings

The cost of product presentation is reduced.

Marketing

Improvement of sales and communication tools.

Challenge

One of the objectives of CAS Cerámica is to present its new David Carson collection at CEVISAMA with an innovative and interactive experience for its customers. CEVISAMA is the international trade fair for ceramics, surface coverings, bathroom and kitchen that takes place in Valencia. The challenge facing the company is to maintain the high level of quality for which its products are renowned. In this way it will be able to present itself in a complete, professional and attractive way in order to stand out from the competition.

Solution

CAS Cerámica chose to adopt our products to achieve its goal. In terms of visualization and immersive interaction with Virtual Reality we resorted to Interact VR and Virtual Showroom solutions. Through our InnoINTERACT product we were able to offer visitors an immersive experience with Virtual Reality, where they had the possibility to customize a home with the new collections of the brand, such as those designed by David Carson.

Technology

For this project we have opted for the Oculus Rift Virtual Reality device, which allows us to achieve maximum graphic quality as it works connected to a computer. The Oculus Insight system works at room scale, allowing users to move around a real space to interact with the application. The Rift S viewer has five sensors to track movement, with a system that works from the inside out. That is, the closest position tracking is enhanced to improve the sensation when grasping and pointing to objects in the experience.