XR Showroom
Product and space presentation through immersive technologies
What is a Virtual Showroom?
A virtual showroom (or XR showroom) is a three-dimensional digital space where companies can showcase their products or services in an interactive and personalized way.
Unlike physical showrooms, XR (Extended Reality) showrooms have no space or location limitations, allowing customers to explore each product in detail, view different configurations, and access additional information through interactive hotspots. In addition, virtual showrooms can be integrated into websites, social media, and digital marketing campaigns, expanding reach and enhancing the user experience.
Our solution, Showroom XR, goes beyond simple showcasing: it's a highly effective sales tool. In addition to making your portfolio accessible from any device, it allows a sales representative from your company to connect in real time to guide the client, answer questions, and close sales remotely—as if they were in the same space. This 3D environment can be customized with your brand identity and adapted to different commercial contexts, from one-on-one presentations to large-scale events.
Your entire catalogue in a single device
Forget about complex logistics and the high costs of shipping, setup, and travel. Our virtual showroom allows you to bring your entire portfolio to any trade show, expo, or convention—without the need for physical booths or being limited by stand space.
This immersive, intuitive, and impactful tool significantly reduces your event footprint while helping you stand out with a modern, interactive exhibit. Carry your full catalogue in a single device that fits in your suitcase and eliminate physical barriers: your exhibit strategies now travel with you with complete freedom.
Some of the clients who have already trusted Innoarea's products
What is a Virtual Tour?
A virtual tour is an interactive experience that allows users to explore a place as if they were physically there, through a series of 360º images or videos.
The possibilities are endless: from a virtual reality tour for an immersive experience to a virtual tour accessible from any browser. Our virtual tours are fully customized and tailored to each company’s needs, including points of interest, additional information, and interactive elements.
A virtual tour is not only an advanced technological tool but also a strategic investment for any company seeking to improve accessibility, marketing, and internal processes. The combination of 360 photography, 360 videos, and interactive applications makes virtual tours a versatile and effective solution for various business needs.
Competitive differentiation
Stand out in the market by offering an innovative experience that attracts potential customers and strengthens your brand image. A virtual tour or showroom not only modernizes the way you present your products, but also positions you as a pioneer in digital transformation. Moreover, by offering an immersive and personalized experience, you create a greater impact on your customers, increasing their level of engagement and the possibility of conversion.
Why use an XR Showroom in your company?
Global Accessibility
It allows users from anywhere in the world to explore your facilities or products without the need to travel, expanding your reach and market potential.
Engaging Experience
It provides an interactive and visually appealing experience that can increase user interest and engagement.
Versatility of Applications
It can be used across various industries and for multiple purposes, from marketing and sales to training and employee onboarding.
Full Catalog on a Single Device
Take your entire catalog to any trade show, conference, or exhibition without dealing with physical stands or space limitations.
Use Cases for XR Showrooms
Virtual tours and showrooms have applications in multiple sectors, allowing companies to enhance customer experience and optimize their sales and communication processes.
Commercial and Consumer Sectors
In the real estate sector, properties can be explored in 3D through interactive virtual tours that allow real-time customization of finishes and layouts. In retail, virtual stores are created where consumers can explore products in detail, obtain additional information, and make interactive purchases. In the automotive industry, virtual showrooms allow users to visualize vehicles, customize them, and explore their features without needing to travel, improving the shopping experience and facilitating global access to models.
Industrial and Training Sectors
In architecture and construction, projects can be showcased before they are built, allowing clients to explore different phases and design options. In Industry 4.0, virtual showrooms offer a way to present machinery and equipment interactively, enabling clients to access detailed information without being physically present. This also extends to education, where immersive learning environments allow simulations of practical exercises and improve understanding of complex concepts.
Creative and Entertainment Sectors
In tourism, destinations, hotels, and resorts can be explored in VR, offering users the chance to tour them before making a booking. Moreover, monuments and historic sites can be visited immersively, enriching the traveler's experience. In the field of art and entertainment, museums and galleries offer virtual exhibitions that allow visitors to interact with works of art. It's also possible to host virtual reality events like concerts or shows, expanding the reach and providing a global and immersive experience.
Our success stories
Laser Hair Removal Training with Virtual Reality
Laser hair removal training through virtual reality, allowing students to practice in a safe and realistic environment, simulating treatments and improving skills without risks or high costs.
Cybersecurity Training for Arcshields
Immersive virtual reality training for Arcshields: empowers employees in cybersecurity and email threat detection.
Immersive Onboarding for Santalucía
Onboarding through a 360º virtual tour for Santalucía Seguros, accessible via virtual reality and web.
CAM-SmartTool 4.0
Application for managing information related to airworthiness and aircraft condition assessment, assisted by Artificial Intelligence and Augmented Reality.
VR Games with Silman 97
Virtual reality application consisting of playful activities that is part of the “Applícate” campaign of the Region of Murcia.
Pediatric vaccination with virtual reality for UPNA
Development of a virtual reality environment to help pediatric patients reduce stress and fear during procedures such as blood draws or vaccinations.
Modernist Alcoy immersive recreation
Historical recreation of Alcoy throughout the late 19th and early 20th centuries.
Cisco Digital Twin
Immersive 3D digital twin demo of an industrial machine, simulating predictive maintenance messages for effective communication.
