Interactive 360 tour of the Viña Arnáiz vineyards

The challenge: Digitising the essence of the winery and its technical processes

The main challenge was to create a tool that would not only showcase the architectural and scenic beauty of the 155 hectares of Viña Arnáiz, but also be able to communicate the technical complexity of its production. The winery needed a platform to inform its global customers about the winemaking process and its history in an interactive and entertaining way.

In addition, the project had to integrate the precision farming work carried out by Agrodato. The challenge was not to display data in real time, but to explain clearly and visually the rigorous technical procedures, such as the use of drones and sensors, that guarantee crop quality, making this information accessible on multiple devices.

Viña Arnáiz

The García Carrión family’s iconic winery, with five generations of history, located in the heart of the Ribera del Duero region and characterised by its combination of tradition and innovation.

Industry

Visita virtual a la bodega de Viña Arnaiz para conocer el proceso de elaboración de sus vinos

The solution: A virtual tour with multi-platform technology

XR Showroom

Innoarea designed a comprehensive solution based on 8K resolution image capture and interactive multimedia content. The tour is structured around six key areas: Production, Facilities, Vineyard, Technology, Shop and Environment. The virtual tour allows users to fly over the property, walk through the traditional Castilian courtyard or enter the ageing cellars, all enriched with informative audio, 360° videos of the grape harvest and technical information points.

The technology section is the innovative core, where the procedure for obtaining agronomic data is explained. Through interactive points, the tour details how drone flights are carried out for remote sensing, how field sensors work, and the georeferenced analytics methodology for sustainable viticulture.

Escaneado 3D de la bodega de Viña Arnaiz para conocer el proceso de elaboración de sus vinos

Web compatibility and VR headsets (Meta Quest)
Exceptional visual quality for a realistic immersion in facilities and vineyards
Integration of audio, 360º videos, links and 3D elements
155 hectares of vineyards and gardens digitised for a complete exploration of the environment

Key findings

The project has provided Viña Arnáiz with a high-impact commercial and marketing tool that eliminates geographical barriers. By enabling guided tours via virtual calls, the winery team can give interactive presentations to international distributors, showcasing not only the final product, but also the technical excellence and environmental stewardship that define its identity.

The detailed explanation of precision farming processes has reinforced the winery’s image as a benchmark for innovation in the sector. Users can now understand the science behind wine, which generates greater trust and brand value, ensuring that the virtual tour is a novel and engaging educational experience that remains relevant over time.