The challenge: Bringing underground mining anywhere in the world
Cupa Pizarras
A global leader and benchmark in the production and marketing of high-quality natural slate.
Jorge Hernández
Content, Communications & Marketing Manager
The ultimate goal of the project is to convey to our customers the true scale of Cupa Pizarras and our position as a global leader, highlighting the quality and technological innovation that define our strategy.
The solution: Virtual guided tour for total immersion in the industrial process
We developed a virtual reality experience that takes users through different key scenes in the mine. The solution uses a fluid narrative with voice-over that guides users through newly opened chambers, drilling zones and loading areas, allowing them to observe heavy machinery in operation from a perspective that would otherwise be impossible to obtain.
To maximise engagement, we integrated interactive elements such as signage to identify the machinery (drills and diamond wire cutters). The experience culminates with a direct message from the Managing Director, Eduardo Mera, in a virtual showroom.
- Navigate through 9 realistic scenes, from inside the galleries to the surface
- Guided narrative that increases immersion and understanding of technical processes
- Language selection option for use at international trade fairs
- Interactive signage that identifies heavy machinery in real time
Key findings
The implementation of this virtual tour allows Cupa Pizarras to demonstrate its production capacity and the quality of its slate blocks without the need to transport customers to the physical mine. This eliminates occupational hazards associated with visits and drastically reduces logistical costs, allowing the mine to travel with the sales team to any international event.
Furthermore, the use of virtual reality reinforces the brand’s image of innovation and leadership. Users not only receive technical information, but also experience the real scale of the industry, creating an emotional connection and a much deeper understanding of the product than any traditional catalogue could provide.
