Thinking of virtual reality as a tool to grow your business can help optimize operations, improve employee experience and stand out to customers. It’s a new technology that is currently having its moment.

What is virtual reality?

Virtual reality technology consists of immersing the user in a synthetic world generated by the computer. The senses cease to perceive the real world, immersing the user in an alternative environment. The software used to create virtual reality experiences is a video game engine that must be capable of generating realistic, high-resolution images.

The simulation made by virtual reality can refer to unreal scenes, creating a virtual world that only exists in the computer. It allows to capture the implicit will of the user in his natural movements projecting them in the supposed world that is being generated. In addition, it allows a complete immersion in a virtual world, totally disconnecting from the senses.

Benefits of integrating virtual reality into your company

The most successful business opportunities through virtual reality are those that grow from creativity and innovation. Opening the business mind to new ways of working is synonymous with success. Any company can create a useful experience, adapting reality and increasing its business, although there are sectors more susceptible to incorporate this technology into their business. It is a new step in their digital transformation. There are several benefits that can be integrated into a company thanks to virtual reality:

Reach new clients.

Virtual reality is an innovative technology, a new content medium and a different communication channel. A modern communication that can reach new customers in a more direct way and have new advertising opportunities.

Expand communication possibilities.

Virtual reality does not understand distances, since it can reach any part of the world and can optimize the internal and external communication of the company by having a different representation.

Brand recognition.

The implementation of virtual reality technology makes the brand more attractive to potential customers, providing a great competitive advantage.

Automation.

One of the greatest benefits is that it allows the automation of processes both for the industrial sector (such as automating a production line), as well as for the digital sector, in which almost everything can be automated. This is achieved thanks to its combination with virtual reality, which represents a great productive and efficiency advance for both sectors.

Innovation.

Show ideas in a different way, presenting product or service designs in a different and eye-catching format. It allows customers to evaluate and have a better perspective of the products and services that the company wants to offer.

Product features.

PermitIt allows customers to see and have a realistic representation of the products through an application.

Virtual assistance.

Virtual reality technology allows remote attendance of employees or followers using the camera and filming live in 360 degrees. Customers and interested parties can attend events from wherever they want. An essential tool for organizing meetings, congresses and events virtually with as many people as possible.

Current status

Since the advent of virtual reality technology, it has been demonstrated how processes have been simplified and improvements have been made in all sectors.

Currently, the digital sector is one of the most benefited. It allows to improve the user experience, as well as to improve sales processes. It is a growing tool, which represents an advantage for digital professionals to expand their strategies and achieve their goals.

When implemented in different areas, such as e-commerce, augmented product catalogs can be created that allow the user to better understand the product. Also in the creation of 3D images in combination with storytelling, it is possible to create impactful engagement strategies among many other applications.

Virtual reality in companies

Virtual reality is being used by companies to empower a new generation of workers by providing training scenarios in safe and repeatable environments. It offers immersive experiences that mirror job tasks and situations so that employees can gain experience more effectively, efficiently and at a lower cost. Studies show that training employees through virtual reality versus traditional means results in significantly higher retention rates and performance gains. From training front-line staff to specializing technical teams, virtual reality offers an immersive learning experience that employers need to leverage their workforce.