Since a few years ago, companies have been choosing to present themselves to their clients, especially at trade shows, through Virtual Showrooms. That’s why in this article we are going to explore this trend and how companies can benefit from it.

What is a Virtual Showroom?

A Virtual Showroom is an interactive experience that utilizes new technological solutions, ranging from basic ones like 360º images to more immersive ones like real-time VR applications. Through these technologies, clients can comfortably view products virtually without the need to travel.

What types of virtual showrooms exist?

The technology that ensures safety

Due to the current situation we are experiencing, the virtual showroom represents an ideal and secure solution. COVID-19 restrictions prevent us from acting as we did before, such as visiting clients, potential partners, etc. We lose the emotions of direct contact and the possibility of seeing, touching, and trying out products or services.

Thanks to the virtual showroom, it’s possible to go beyond these limitations, offering an interactive experience that approaches reality, ensuring a comprehensive presentation of information capable of surpassing any live presentation.

The virtual showroom is a portable experience that allows for significant cost savings due to its reusability without investment and its potential for continuous development. For example, when participating in a trade show, presenting products through this type of showroom saves costs related to: transportation, assembly, installation, and travel expenses for technical staff.

The importance of customer experience

Customers, both B2B and B2C, demand experiences that leave a lasting impression, allowing them to feel emotions that will be connected to the perception of the brand. Consequently, the stronger the experience, the more memorable it will be for the customer. According to a study conducted by Greenlight VR, 53% of consumers prefer brands that offer virtual experiences. Therefore, at fairs and events, it becomes a powerful tool for capturing the attention of attendees.

It is true that the brand will have an innovative image, increasing interest in the product or service it offers. As a result, one of the most important phases of customer relationship, brand retention, can be achieved more quickly, providing a significant differential value compared to competitors.

Additionally, it is worth mentioning that alongside the showroom, companies choose to present themselves through the AR Catalog, a mobile application that displays products from the physical catalog in 3D with Augmented Reality, allowing for a comprehensive presentation of products and services that creates a “wow” effect.

Virtual Showroom applications

The virtual showroom experience has many different applications, among the most important we find:

• Remote presentations
• Trade shows
• Events

“The immersive capacity is one of the most significant potentials of the virtual showroom”

In conclusion, new technologies represent the solution when facing challenging situations by offering an interactive experience that does not eliminate the emotions of real contact.

Curious to try it out? We invite you to contact our team to learn more about this technology.