Virtual Reality (VR) is gaining more and more ground in the field of innovation and digitalized experiences. Gone are all those myths in which Virtual Reality was visualized as an impossible access to apply to day-to-day business. Technology is showing us that this tool is not fleeting, and that it can become a great opportunity for the future of companies in any sector.

In general, users are becoming more and more updated and familiar with all kinds of technologies that are appearing on the market. Society demands more advances in innovation, science and technical utility, and not only that, but to implement it as soon as possible to use it for commercial purposes. This fact is taken advantage of by companies that can already afford it, how? Those large-scale projects that require good quality, innovative ideas and great creative resources.

In the case of Virtual Reality, some companies are beginning to implement it in their plans. It is the perfect tool not only for certain sectors that have to do with technology, but for all those companies that want to take a step further on the path of practicality, creativity and effective solutions.

Let’s remember that users’ decisions are increasingly impulsive due to the acceleration of behavior and content that has been generated in recent years, which translates into a very specific type of behavior on their part. Consumers want companies to provide solutions as soon as possible, which in many cases can only be achieved through investment in cutting-edge technology. Virtual Reality is a step beyond simple user interaction, videomarketing or the audiovisual sector, it tries to immerse the user in what he is waiting to experience.

ECompanies that have already made the move

In addition to investing in innovation, technical resources or new creative processes, companies are gradually opting to use Virtual Reality not only as a strategy to differentiate themselves from the competition, but also to create truly satisfying experiences for users.

Te damoHere are some real examples of companies that are already working with Virtual Reality in their projects:

Greenpeace

Greenpeace, the world’s most famous environmental NGO, has been adopting innovative strategies to recruit members to its movement for quite some time. They run campaigns through various channels in various parts of the world on ecology, climate change, consumerism, disarmament, etc.

Greenpeace opted to start using Virtual Reality thanks to its incredible effectiveness, why? The realism it produces in users is such that it generates great empathy with the content being consumed.

It has been calculated thanks to several Social Media studies, that almost 50% of users who consume charity content in Virtual Reality end up donating to the cause they experience, that is why the green organization chose to start developing its strategies through Virtual Reality.

New York Times

The journalistic sector can also benefit from this type of innovative resources, although it is traditionally thought that the print and digital press do not have to take any further steps to provide more information.

The famous newspaper ‘The New York Times’ is a pioneer in the implementation and integration of technology in its type of work, especially when it comes to telling more real stories. The location of certain geographic areas can be key to telling certain news stories.

In 2015, the newspaper launched the ‘NYT VR’ application with Displaced, a virtual reality film to raise awareness about the damage of war on children. Through this film, viewers get to experience what it is like to be inside a refugee camp. Apart from this one, ‘The New York Times’ has released and published 20 more films in Virtual Reality. It has recently launched ‘Daily 360’, a series of 360º and Virtual Reality videos designed from a different location each day.

The power of Virtual Reality within journalism is gaining more and more ground, and that is why other famous newspapers and media outlets are taking inspiration from ‘The New York Times’ strategy to implement Virtual Reality in their plans.

Volvo

The great advantage of Virtual Reality is that it provides the ability and opportunity to test a product with just the right technology. Within the automotive sector, it is very important to have access to mechanisms to check that the cars work as the marketing is promising. The company Volvo designed, for those who did not have a dealership nearby, a method thanks to Virtual Reality that consisted of enjoying the experience of ‘a weekend getaway’ to visit landscapes in 360º. This marketing practice worked so well that Volvo continued to release updated versions for users to download this program to their cell phones.

We can see, then, that the functions of Virtual Reality go beyond innovation in technology, but that it is one of the best options to take off as a leading company in offering people true successful experiences.