{"id":9127,"date":"2026-09-16T14:34:05","date_gmt":"2026-09-16T12:34:05","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=9127"},"modified":"2026-09-16T14:34:08","modified_gmt":"2026-09-16T12:34:08","slug":"flamingueo","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/flamingueo\/","title":{"rendered":"Flamingueo and the AR customisation of its flagship float"},"content":{"rendered":"
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The challenge: To connect with a young audience and make a flagship product stand out on social media<\/h2>\n\n\n\n

Flamingueo sought to consolidate its position in the youth market by offering a disruptive concept that went beyond the sale of a physical product. Its giant unicorn lilo was a bestseller, but the brand needed to provide added experiential value that would enhance the perception of the product, foster customer loyalty and turn every purchase into an opportunity for ongoing engagement.<\/p>\n\n\n\n

The client\u2019s main challenge was to stand out in the saturated social media landscape by offering its digitally native audience new forms of expression and entertainment. Flamingueo needed a solution capable of projecting its image as a leader in innovation and of consistently generating organic content, extending the lifespan and appeal of its star product across digital channels without adding friction to the user experience.<\/p>\n\n<\/div><\/div>\n\n

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Flamingueo<\/h2>\n\n\n\n

A digital-native brand specialising in lifestyle products, summer wear and original accessories, aimed at a young audience.<\/p>\n\n\n

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Retail<\/p>\n\n<\/div>\n\n\n

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