{"id":9081,"date":"2026-09-16T11:22:13","date_gmt":"2026-09-16T09:22:13","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=9081"},"modified":"2026-09-16T11:22:17","modified_gmt":"2026-09-16T09:22:17","slug":"falla-nunca-vista","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/falla-nunca-vista\/","title":{"rendered":"The first virtual Falla for CC El Saler"},"content":{"rendered":"
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The challenge: To capture the public\u2019s attention and stand out from the competition during Valencia\u2019s big festivity<\/h2>\n\n\n\n

During the Fallas festivities, Valencia becomes a hub brimming with cultural and leisure activities, where hundreds of urban attractions vie for the public\u2019s attention. For a venue such as the El Saler Shopping Centre, the main commercial challenge was to create an attraction powerful enough to draw visitors to its premises, setting itself apart from the city\u2019s usual offerings during its busiest days.<\/p>\n\n\n\n

Furthermore, the centre needed to strengthen its brand positioning by combining deep-rooted Valencian tradition with cutting-edge visuals. The aim was not only to increase footfall from regular customers and new audiences, but also to create a campaign that would generate significant buzz in the media and on social media, engaging the Fallas community and offering a memorable entertainment experience at the point of sale itself.<\/p>\n\n<\/div><\/div>\n\n

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El Saler Shopping Centre<\/h2>\n\n\n\n

A leading shopping and leisure destination in Valencia, with over 20 years\u2019 commitment to local culture and innovation.<\/p>\n\n\n

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Retail<\/p>\n\n<\/div>\n\n\n

\"Logo<\/figure>\n\n\n\n
\"Logo<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
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\"Marina<\/figure>\n\n\n\n


Marina Civera
Fallera Mayor of Valencia 2019<\/strong><\/p>\n\n<\/div><\/div>\n\n

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I\u2019m speechless. I could never have imagined anything like this \u2013 it\u2019s massive! It certainly reflects a desire to create something new and different that adds value to the Fallas. I encourage everyone to come along and enjoy this experience.<\/p>\n\n\n\n

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