{"id":9062,"date":"2026-09-16T09:54:40","date_gmt":"2026-09-16T07:54:40","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=9062"},"modified":"2026-09-16T09:54:43","modified_gmt":"2026-09-16T07:54:43","slug":"ter-filter","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/ter-filter\/","title":{"rendered":"Augmented reality for YouTuber Ter"},"content":{"rendered":"
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The challenge: Translating the complexity of an architectural work into a simple social media filter<\/h2>\n\n\n\n

The main challenge of the project was to translate the complex geometry of a conceptual architectural design \u2013 originally conceived as a building for Kim Kardashian \u2013 into an augmented reality format optimised for Instagram. It was essential to preserve the aesthetic and conceptual richness of the original work without compromising the fluidity or performance of the experience across a wide range of mobile devices.<\/p>\n\n\n\n

Furthermore, the piece had to blend organically with Ter\u2019s distinctive visual universe. This required modelling polyhedral shapes and simulating textures such as gold, diamonds and crystallised seaweed with cosmic sparkles, whilst ensuring that the floating crown responded naturally to the wearer\u2019s movements.<\/p>\n\n<\/div><\/div>\n\n

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Ter <\/h2>\n\n\n\n

Architect, content creator and one of Spain\u2019s leading influencers and cultural ambassadors.<\/p>\n\n\n

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Entertainment<\/p>\n\n<\/div>\n\n\n

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@tercosmicqueen
YouTuber and science communicator<\/strong><\/p>\n\n<\/div><\/div>\n\n

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Seeing such a complex architectural design transformed into something that thousands of people can put on their heads via their mobile phones has been mind-blowing.<\/p>\n\n\n\n

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