{"id":9040,"date":"2026-09-15T13:39:50","date_gmt":"2026-09-15T11:39:50","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&#038;p=9040"},"modified":"2026-09-15T13:39:55","modified_gmt":"2026-09-15T11:39:55","slug":"viu","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/viu\/","title":{"rendered":"Augmented Reality for the VIU graduation ceremony"},"content":{"rendered":"<div class=\"gb-container gb-container-e447b76c project\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-190c0f82 wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"gb-grid-column gb-grid-column-04f06b0d\"><div class=\"gb-container gb-container-04f06b0d\">\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">The challenge: To bring the tradition of tossing graduation caps at VIU\u2019s graduation ceremony into the digital age<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">To mark the graduation ceremony, the International University of Valencia (VIU) wanted to offer its students a special, interactive and contemporary way to celebrate and commemorate the completion of their university studies. The main challenge was to convey the emotional significance of such a long-standing tradition as the tossing of graduation caps into the digital realm.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Given the nature of a global and dispersed academic community, the institution needed an engaging solution that would encourage active participation. The aim was to provide recent graduates with a lasting memento that they could share straight away with family and friends via their social media accounts.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8ce5a350\"><div class=\"gb-container gb-container-8ce5a350\">\n\n<h2 class=\"wp-block-heading\">VIU Online University<\/h2>\n\n\n\n<p>An international online university offering innovative, student-centred education.<\/p>\n\n\n<div class=\"gb-container gb-container-306d15bf recuadro_tag\">\n\n<p><a href=\"https:\/\/innoarea.com\/en\/sectors\/educartion\/\" data-type=\"link\" data-id=\"https:\/\/innoarea.com\/en\/sectors\/educartion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Education<\/a><\/p>\n\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-3f121ad6\"><img decoding=\"async\" width=\"500\" height=\"150\" class=\"gb-image gb-image-3f121ad6\" src=\"https:\/\/innoarea.com\/files\/logo_viu.webp\" alt=\"\" title=\"logo_viu\" srcset=\"https:\/\/innoarea.com\/files\/logo_viu.webp 500w, https:\/\/innoarea.com\/files\/logo_viu-300x90.webp 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a2e2c3b9 wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"gb-grid-column gb-grid-column-e6dd4c18\"><div class=\"gb-container gb-container-e6dd4c18\">\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VIU - Filtro Instagram \ud83c\udf93\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/z7pDh58synY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1473664f\"><div class=\"gb-container gb-container-1473664f\">\n\n<figure class=\"gb-block-image gb-block-image-e49505ca\"><img decoding=\"async\" width=\"1920\" height=\"1080\" class=\"gb-image gb-image-e49505ca\" src=\"https:\/\/innoarea.com\/files\/viu_1.webp\" alt=\"Filtro de realidad aumentada para las graduaciones de viu\" title=\"viu_1\" srcset=\"https:\/\/innoarea.com\/files\/viu_1.webp 1920w, https:\/\/innoarea.com\/files\/viu_1-300x169.webp 300w, https:\/\/innoarea.com\/files\/viu_1-1060x596.webp 1060w, https:\/\/innoarea.com\/files\/viu_1-768x432.webp 768w, https:\/\/innoarea.com\/files\/viu_1-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">The solution: An exclusive augmented reality filter for Instagram<\/h2>\n\n\n<div class=\"gb-container gb-container-25bcf579 wp-embed-aspect-16-9 wp-has-aspect-ratio recuadro_tag\">\n\n<p><a href=\"https:\/\/innoarea.com\/en\/studios\/marketing\/\" data-type=\"link\" data-id=\"https:\/\/innoarea.com\/en\/studios\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing<\/a><\/p>\n\n<\/div>\n\n\n<p>At Innoarea, we designed and developed a bespoke augmented reality filter for Instagram that enabled students to recreate the iconic moment of throwing their graduation caps into the air. Using immersive technology accessible via their smartphones, users were able to capture their celebration with a dynamic effect personalised with the university\u2019s branding.<\/p>\n\n\n\n<p>The development harnessed the capabilities of the social media platform to ensure maximum usability and ease of sharing. The integration of interactive visual elements transformed a traditional milestone into shareable digital content, bringing the educational community together in a collective experience free from geographical barriers.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<div style=\"display: flex; flex-wrap: wrap; justify-content: space-around; align-items: flex-start; padding: 30px 20px; border: 1px solid black; border-radius: 15px; margin: 20px auto; font-family: Montserrat, sans-serif; box-sizing: border-box;\">\n  \n  <div style=\"flex: 1 1 200px; padding: 10px 15px; box-sizing: border-box; margin-bottom: 20px; min-width: 200px;\">\n    <div style=\"font-size: 4.5rem; font-weight: bold; line-height: 1.1; margin-bottom: 10px;\">25k<\/div>\n    <p style=\"font-size: 0.95rem; line-height: 1.4; margin: 0;\">Instagram impressions<\/p>\n  <\/div>\n  \n  <div style=\"flex: 1 1 200px; padding: 10px 15px; box-sizing: border-box; margin-bottom: 20px; min-width: 200px;\">\n    <div style=\"font-size: 4.5rem; font-weight: bold; line-height: 1.1; margin-bottom: 10px;\">15k<\/div>\n    <p style=\"font-size: 0.95rem; line-height: 1.4; margin: 0;\">Screenshots taken<\/p>\n  <\/div>\n  \n  <div style=\"flex: 1 1 200px; padding: 10px 15px; box-sizing: border-box; margin-bottom: 20px; min-width: 200px;\">\n    <div style=\"font-size: 4.5rem; font-weight: bold; line-height: 1.1; margin-bottom: 10px;\">5k<\/div>\n    <p style=\"font-size: 0.95rem; line-height: 1.4; margin: 0;\">Content shared on social media<\/p>\n  <\/div>\n\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"596\" height=\"1060\" data-id=\"9036\" src=\"https:\/\/innoarea.com\/files\/viu_3-596x1060.webp\" alt=\"Filtro de realidad aumentada para las graduaciones de viu\" class=\"wp-image-9036\" srcset=\"https:\/\/innoarea.com\/files\/viu_3-596x1060.webp 596w, https:\/\/innoarea.com\/files\/viu_3-169x300.webp 169w, https:\/\/innoarea.com\/files\/viu_3-768x1365.webp 768w, https:\/\/innoarea.com\/files\/viu_3-864x1536.webp 864w, https:\/\/innoarea.com\/files\/viu_3.webp 1080w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"596\" height=\"1060\" data-id=\"9034\" src=\"https:\/\/innoarea.com\/files\/viu_2-596x1060.webp\" alt=\"Filtro de realidad aumentada para las graduaciones de viu\" class=\"wp-image-9034\" srcset=\"https:\/\/innoarea.com\/files\/viu_2-596x1060.webp 596w, https:\/\/innoarea.com\/files\/viu_2-169x300.webp 169w, https:\/\/innoarea.com\/files\/viu_2-768x1365.webp 768w, https:\/\/innoarea.com\/files\/viu_2-864x1536.webp 864w, https:\/\/innoarea.com\/files\/viu_2.webp 1080w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-269705af\">\n<div class=\"gb-grid-column gb-grid-column-e720998c\"><div class=\"gb-container gb-container-e720998c\">\n\n<figure class=\"gb-block-image gb-block-image-71a26aab\"><img decoding=\"async\" width=\"300\" height=\"300\" class=\"gb-image gb-image-71a26aab\" src=\"https:\/\/innoarea.com\/files\/pantalla_tactil_icon-300x300.png\" alt=\"Icono de pantalla t\u00e1ctil\" title=\"pantalla_tactil_icon\" srcset=\"https:\/\/innoarea.com\/files\/pantalla_tactil_icon-300x300.png 300w, https:\/\/innoarea.com\/files\/pantalla_tactil_icon-150x150.png 150w, https:\/\/innoarea.com\/files\/pantalla_tactil_icon.png 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-90254c83\"><div class=\"gb-container gb-container-90254c83\">\n\n<ul class=\"wp-block-list\">\n<li>It allows students to capture their graduation moment in an <strong>interactive format<\/strong><\/li>\n\n\n\n<li><strong>Native Instagram integration<\/strong> for sharing posts and stories directly with a single tap<\/li>\n\n\n\n<li>It incorporates <strong>immersive technology<\/strong> to modernise a traditional academic ceremony<\/li>\n\n\n\n<li><strong>Available without any additional downloads <\/strong>on any smartphone<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-98e9aaaa\">\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key findings<\/strong><\/h2>\n\n\n\n<p>The roll-out of the augmented reality filter exceeded VIU\u2019s engagement targets, achieving over 20,000 impressions and thousands of shared posts. The initiative succeeded in turning the graduation ceremony into a viral event, boosting students\u2019 sense of belonging and increasing the university\u2019s visibility on digital channels.<\/p>\n\n\n\n<p>The integration of Innoarea\u2019s technology reinforced VIU\u2019s position as an institution committed to technological innovation. The project not only added a unique touch to the ceremony, but also generated a very positive emotional response amongst the student body.<\/p>\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>An augmented reality filter on Instagram for the International University of Valencia (VIU), enabling its students to celebrate their graduation and capture the iconic moment of tossing their caps into the air in a unique, easy-to-share digital format.<\/p>\n","protected":false},"featured_media":9033,"menu_order":193,"template":"","sector":[90],"categorias":[62],"class_list":["post-9040","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","sector-education-en","categorias-portfolio-studios","infinite-scroll-item"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Augmented Reality for the VIU graduation ceremony &#8211; 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