{"id":9027,"date":"2026-09-15T12:57:58","date_gmt":"2026-09-15T10:57:58","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=9027"},"modified":"2026-09-15T12:58:01","modified_gmt":"2026-09-15T10:58:01","slug":"halloween-man-x","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/halloween-man-x\/","title":{"rendered":"Virtual reality and adrenaline with Halloween Perfumes"},"content":{"rendered":"
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The challenge: To connect with the audience through a memorable, immersive experience<\/h2>\n\n\n\n

The launch of Halloween Man X required the key concepts of the fragrance \u2013 adrenaline, the night and the fusion between the real and digital worlds \u2013 to be conveyed visually and through the senses. The main objective was to capture the attention of the target audience at large-scale events by creating a profound emotional impact, going beyond traditional promotional marketing campaigns.<\/p>\n\n\n\n

To achieve this, it was essential to design an interactive environment that would not only showcase the fragrance, but also allow the user to experience the energy and speed evoked by the perfume. The challenge lay in translating the olfactory notes and the spirit of the brand into an immersive digital universe that would encourage active participation and the collection of samples.<\/p>\n\n<\/div><\/div>\n\n

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Halloween Perfumes<\/h2>\n\n\n\n

An international fragrance brand aimed at a young, avant-garde audience, renowned for its bold, urban and groundbreaking concepts.<\/p>\n\n\n

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Retail<\/p>\n\n<\/div>\n\n\n

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