{"id":8993,"date":"2026-09-15T09:16:56","date_gmt":"2026-09-15T07:16:56","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8993"},"modified":"2026-09-15T09:16:59","modified_gmt":"2026-09-15T07:16:59","slug":"superbritanico","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/superbritanico\/","title":{"rendered":"Superbrit\u00e1nico: Augmented Reality and British Identity"},"content":{"rendered":"
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The challenge: To capture the humour and essence of British culture in an immersive format<\/h2>\n\n\n\n

Superbrit\u00e1nico stands out in the market for its ability to convey UK culture through an unmistakable graphic and satirical style. The main challenge of this project was to translate that rich visual and narrative identity into a dynamic and interactive environment using augmented reality, enabling the brand\u2019s community to engage with its products in a completely innovative way.<\/p>\n\n\n\n

To achieve this, it was essential to carefully select the most iconic British figures, such as Freddie Mercury and David Bowie, and to translate the products\u2019 visual aesthetic into three-dimensional elements. The technical and conceptual challenge required the digital accessories to fit perfectly with the brand\u2019s personality and to maintain the playful tone that characterises its catalogue.<\/p>\n\n<\/div><\/div>\n\n

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Superbrit\u00e1nico<\/h2>\n\n\n\n

A creative brand specialising in stationery, fashion and gift items inspired by British culture, language and character, with a touch of humour.<\/p>\n\n\n

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Retail<\/p>\n\n<\/div>\n\n\n

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