{"id":8827,"date":"2026-09-04T13:24:15","date_gmt":"2026-09-04T11:24:15","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8827"},"modified":"2026-09-04T13:24:17","modified_gmt":"2026-09-04T11:24:17","slug":"el-miracle","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/el-miracle\/","title":{"rendered":"AR experience for El Miracle with Bodegas Vicente Gand\u00eda"},"content":{"rendered":"
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The challenge: Reinventing engagement with consumers in a highly saturated wine market<\/h2>\n\n\n\n

In today\u2019s wine sector, offering a product of excellent quality and an attractive design is no longer enough to catch the eye on the shelf. The main challenge facing Vicente Gand\u00eda Wineries was to mark its 135th anniversary by updating the image of its iconic El Miracle range, seeking to stand out in a mature market by forging a genuine and lasting emotional connection with its customers.<\/p>\n\n\n\n

The technical and creative challenge lay in integrating cutting-edge technology directly into the packaging without detracting from the elegance of the new bottle design, whose glass contours radiate shimmering reflections. It was essential to achieve seamless image recognition on a cylindrical surface, enabling an immersive and intuitive experience for the end user.<\/p>\n\n<\/div><\/div>\n\n

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Vicente Gand\u00eda Wineries<\/h2>\n\n\n\n

A century-old Valencian winery founded in 1885, an international leader in the production of high-quality wines that combine winemaking tradition with constant innovation.<\/p>\n\n\n

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Food<\/p>\n\n<\/div>\n\n\n

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