{"id":8786,"date":"2026-09-03T11:53:03","date_gmt":"2026-09-03T09:53:03","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8786"},"modified":"2026-09-03T11:53:06","modified_gmt":"2026-09-03T09:53:06","slug":"ysabel-mora","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/ysabel-mora\/","title":{"rendered":"Interactive webAR experience for Ysabel Mora Lingerie"},"content":{"rendered":"
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The challenge: Connecting with consumers and innovating at the point of sale without technological barriers<\/h2>\n\n\n\n

The international brand Ysabel Mora needed to showcase its new \u2018Lingerie SS22\u2019 collection in a distinctive and inspiring way. In a highly competitive market, the challenge lay in enhancing the customer experience both in physical retail outlets and via the B2B pre-sales channel, by bringing the brand\u2019s values of comfort, diversity and personal style to an accessible digital environment.<\/p>\n\n\n\n

To achieve this, it was essential to eliminate the friction typically associated with traditional augmented reality solutions. The company needed agile technology that was accessible directly from any smartphone and capable of integrating seamlessly into physical in-store advertising displays to capture shoppers\u2019 attention and encourage interaction.<\/p>\n\n<\/div><\/div>\n\n

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Ysabel Mora<\/h2>\n\n\n\n

An international brand with its roots in Valencia, specialising in the design, manufacture and distribution of underwear, lingerie, swimwear, hosiery and homewear.<\/p>\n\n\n

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Retail<\/p>\n\n<\/div>\n\n\n

\"Logo<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n
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\"Colecci\u00f3n<\/figure>\n\n\n\n
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The solution: An interactive WebAR experience just a QR code away<\/h2>\n\n\n
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Marketing<\/a><\/p>\n\n<\/div>\n\n\n

We developed a platform based on WebAR (Web-based Augmented Reality) technology that digitised key items from the lingerie catalogue as interactive 3D models. By scanning a QR code featured on advertising posters in-store or on promotional materials, users could access the immersive experience of the SS22 collection directly in their phone\u2019s browser, without having to download any external apps.<\/p>\n\n\n\n

This tool served as an interactive, omnichannel marketing campaign for end customers and as a powerful sales support tool. Distributors and intermediaries were able to explore the three-dimensional designs and interact with the collection in real-world settings before the physical stock arrived at points of sale, positioning Ysabel Mora at the forefront of the retail sector.<\/p>\n\n\n\n

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\"Aplicaci\u00f3n<\/figure>\n<\/figure>\n\n\n\n
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\"Icono<\/figure>\n\n<\/div><\/div>\n\n
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  • Displaying augmented reality content<\/strong> directly in the browser when scanning a QR code<\/li>\n\n\n\n
  • 3D scanning<\/strong> of the \u2018Lingerie SS22\u2019 collection to visualise materials and volumes<\/li>\n\n\n\n
  • Direct link <\/strong>between physical advertising signage and the digital experience<\/li>\n\n\n\n
  • Tailored use <\/strong>both to enhance the consumer\u2019s shopping experience and for pre-sales activities with distributors<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n
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    Key findings<\/strong><\/h2>\n\n\n\n

    The implementation of WebAR in the \u201cYsabel Mora With You. With Love\u201d campaign transformed physical points of sale into interactive spaces offering high added value. The removal of technical barriers facilitated active audience participation, boosting brand recall and reinforcing the brand\u2019s narrative of inclusivity and comfort through an innovative format.<\/p>\n\n\n\n

    Furthermore, the solution proved highly effective as a B2B sales channel for the distribution network, streamlining the SS22 season\u2019s sales presentations. The partnership between fashion and immersive technology cemented Ysabel Mora\u2019s position as a leading brand in digitalisation within the textile sector.<\/p>\n\n<\/div>\n\n\n

    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

    Development of an interactive WebAR campaign to showcase Ysabel Mora\u2019s \u2018Lingerie SS22\u2019 collection, enabling customers and retailers to explore the products in 3D on their mobile devices without needing to install any apps.<\/p>\n","protected":false},"featured_media":8784,"menu_order":142,"template":"","sector":[118],"categorias":[62],"class_list":["post-8786","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","sector-others","categorias-portfolio-studios","infinite-scroll-item"],"acf":[],"yoast_head":"\nInteractive webAR experience for Ysabel Mora Lingerie – Innoarea<\/title>\n<meta name=\"description\" content=\"Find out how Ysabel Mora and Innoarea revolutionised fashion presentations using WebAR and app-free augmented reality in high-street shops.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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