{"id":8771,"date":"2026-09-01T11:05:01","date_gmt":"2026-09-01T09:05:01","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8771"},"modified":"2026-09-01T11:05:04","modified_gmt":"2026-09-01T09:05:04","slug":"amstel","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/amstel\/","title":{"rendered":"Amstel\u2019s AR experience with Goyo Jim\u00e9nez"},"content":{"rendered":"
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The challenge: To engage with visitors to the Albacete Fair through an unforgettable digital experience<\/h2>\n\n\n\n

As part of the iconic 2019 Albacete Fair, Amstel sought to stand out in a festive setting saturated with traditional advertising. The brand needed a promotional marketing strategy capable of capturing the immediate attention of its target audience, encouraging the consumption of Amstel Original in bars and restaurants, and fostering loyalty through an attractive rewards scheme.<\/p>\n\n\n\n

The main challenge of the project lay in transforming an everyday activity such as having a beer into a mass-market, intuitive digital touchpoint. To achieve this, it was essential to integrate augmented reality technology into users\u2019 mobile devices without creating any barriers to entry, ensuring that the product could be scanned quickly and that interaction was seamless.<\/p>\n\n<\/div><\/div>\n\n

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Amstel<\/h2>\n\n\n\n

A well-known beer brand belonging to the Heineken Spain group, characterised by its tradition and its ongoing commitment to cultural vitality and support for local festivals.<\/p>\n\n\n

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Food<\/p>\n\n<\/div>\n\n\n

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