{"id":8706,"date":"2026-08-31T09:05:44","date_gmt":"2026-08-31T07:05:44","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8706"},"modified":"2026-08-31T09:05:48","modified_gmt":"2026-08-31T07:05:48","slug":"imagin","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/imagin\/","title":{"rendered":"Imagin Bank: Europe\u2019s first fintech in the metaverse"},"content":{"rendered":"
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The challenge: To translate the physical and digital concept of imaginCaf\u00e9 into the immersive dynamics of the metaverse<\/h2>\n\n\n\n

Imagin Bank sought to reaffirm its leadership in disruptive innovation by becoming Europe\u2019s first fintech organisation with an active presence in virtual environments. The main aim was to break down the geographical and physical barriers of the imaginCaf\u00e9 in Barcelona in order to connect directly with the more than 3.7 million imaginers<\/em> in a decentralised environment.<\/p>\n\n\n\n

The challenge involved adapting the brand\u2019s diverse cultural, technological and sustainability programme to an immersive three-dimensional environment. All this had to be achieved whilst maintaining the brand\u2019s narrative quality and ensuring a seamless, interactive experience both on mobile devices and via virtual reality headsets.<\/p>\n\n<\/div><\/div>\n\n

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Imagin Bank<\/h2>\n\n\n\n

A digital services and lifestyle platform powered by CaixaBank, aimed at a young audience and with over 3.7 million users.<\/p>\n\n\n

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Banking<\/p>\n\n<\/div>\n\n\n

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