{"id":8656,"date":"2026-08-26T14:35:27","date_gmt":"2026-08-26T12:35:27","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8656"},"modified":"2026-08-26T14:35:30","modified_gmt":"2026-08-26T12:35:30","slug":"nestle-nuii","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/nestle-nuii\/","title":{"rendered":"Virtual reality adventures with BlaBlaCar and Nestl\u00e9 Nuii"},"content":{"rendered":"
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The challenge: To connect with an adventurous audience through a multi-sensory experience in motion<\/h2>\n\n\n\n

Nestl\u00e9 Nuii needed to launch its new ice-cream range whilst remaining true to its brand identity, which centres on adventure and the exotic origins of its ingredients. The main challenge was to create an interactive advertising campaign capable of captivating consumers in a memorable way, taking them beyond a conventional tasting experience.<\/p>\n\n\n\n

In order to carry out this activation inside a real, moving car in collaboration with BlaBlaCar, a key technical challenge arose: preventing motion sickness when using virtual reality headsets. It was essential to ensure that the vehicle\u2019s turns, acceleration and braking matched exactly what the user saw through the headset.<\/p>\n\n<\/div><\/div>\n\n

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Nestl\u00e9 Nuii<\/h2>\n\n\n\n

A premium ice cream brand from Nestl\u00e9, inspired by a spirit of adventure and a selection of exotic, naturally sourced ingredients.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

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