{"id":8634,"date":"2026-08-26T12:53:34","date_gmt":"2026-08-26T10:53:34","guid":{"rendered":"https:\/\/innoarea.com\/?post_type=proyectos&p=8634"},"modified":"2026-08-26T12:53:36","modified_gmt":"2026-08-26T10:53:36","slug":"porcelanosa-metaverse","status":"publish","type":"proyectos","link":"https:\/\/innoarea.com\/en\/portfolio\/porcelanosa-metaverse\/","title":{"rendered":"Porcelanosa makes the leap into the metaverse in Decentraland"},"content":{"rendered":"
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The challenge: To position Porcelanosa in the metaverse by bringing together design, innovation and new audiences<\/h2>\n\n\n\n

Porcelanosa sought to reaffirm its leadership in innovation and design by exploring new digital environments in which to engage with its customers and professionals in the fields of architecture and interior design. The multinational required a comprehensive strategy that would not only serve as a technological showcase, but would also convey its corporate values, its commitment to sustainability and its brand identity within a decentralised ecosystem.<\/p>\n\n\n\n

The main challenge lay in adapting the elegance and tangibility of its products to an interactive three-dimensional environment without losing the corporate essence. Furthermore, it was essential to appeal to new generations of users and digital-native professionals, ensuring global accessibility without physical barriers to facilitate learning and real-time interaction.<\/p>\n\n<\/div><\/div>\n\n

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Porcelanosa Group<\/h2>\n\n\n\n

A Spanish multinational company that is a global leader in the design, manufacture and distribution of ceramic products, bathroom fittings and cutting-edge architectural solutions.<\/p>\n\n\n

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Industry<\/a><\/p>\n\n<\/div>\n\n\n

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